Nov 11, 2004 by Steven MallasTrolling for DVD SalesDreamWorks announces huge numbers for Shrek 2's video debut.
Nov 10, 2004 by Steven MallasHello Halo 2The sequel game has finally arrived, and Microsoft couldn't be happier.
Nov 5, 2004 by Steven MallasPrice Wars Continue in DVD RentalsWal-Mart is reducing the price of its online program.
Nov 4, 2004 by Steven MallasFox's Earnings TrotThe media company's first-quarter earnings scoot along.
Nov 3, 2004 by Steven MallasPlayboy's Bodacious EarningsThe media company reports an improved third quarter.
Nov 2, 2004 by Steven MallasElectronics Boutique Cells GamesThe company's latest attempt at giving kids what they want is offering games for their cell phones.
Nov 1, 2004 by Steven MallasRoyal Toy StoryRoyal Caribbean is hooking up with Fisher-Price to entertain children under the age of three.
Oct 29, 2004 by Steven MallasMcDonald's Makes MillionairesThe company recently crowned a winner in its Monopoly game, one of its best promotional programs.
Oct 29, 2004 by Steven MallasAOL's Viral MarketingAmerica Online will now provide gratis antivirus protection to its subscribers.
Oct 27, 2004 by Steven MallasStairway to ProfitsGuitar Center sees growth in revenues and net income in the third quarter. Encore!
Oct 26, 2004 by Steven MallasPizza Hut Craves CardsThe chain wants you to use reloadable cards instead of cash. Can you blame 'em?
Oct 25, 2004 by Steven MallasIncredible Marketing MuscleWill The Incredibles' mighty marketing machine ensure that the film performs beyond all expectations?
Oct 22, 2004 by Steven MallasIs Sears Shopworn?It's having a tough time connecting with retail consumers, as shown in its earnings report.
Oct 21, 2004 by Steven MallasMickey's Smart Move: Selling StoresChildren's Place and The Walt Disney Company have come to a definitive agreement for sale of the North American Disney stores -- a win for the Mouse's stakeholders.
Oct 20, 2004 by Steven MallasJAKKS Pacific Goes to the MatShould investors hold the stock, considering the WWE has called the company out in a lawsuit?
Oct 19, 2004 by Steven MallasYum!'s Bigger Slice of PiePizza Hut comes out with a new size, a subtle yet clever innovation.
Oct 14, 2004 by Steven MallasNintendo's Interactive MultiplexNintendo mulls animated films and making its DS device an interactive tool in theaters.
Oct 13, 2004 by Steven MallasWill Fox's Bowl Runneth Over?The company wants to charge more money for ad time during the Super Bowl.
Oct 12, 2004 by Steven MallasMarvel's Fantastic ValueMarvel Enterprises will be bringing the Fantastic Four to television in a new animated series.
