Fani Kelesidou
FaniKel
Born and raised in Greece, Fani is currently pursuing a PhD in International Political Economy. She keeps a keen eye on politicians' shenanigans and focuses on explaining their impact on the global economy. Besides that, she enjoys digging deeper into unfolding fashion trends and retailers' business strategies, as well as the emerging wearable-tech market. You can follow her on twitter@FaniKelesidou
Recent Articles by Fani Kelesidou
Jun 2, 2014
by Fani Kelesidou
How Kenneth Cole Used Google Glass to Encourage Good Deeds and Market its Cologne
Initial use of Google Glass in digital marketing creates new opportunities for agencies and brands to engage with consumers in a daring way. Kenneth Cole experimented with this nascent technology, and the results were more than impressive.
May 10, 2014
by Fani Kelesidou
Why Nike's Move to Focus on Software Is Bad News for Wearable Technology
Rumors that Nike decided to lay off most of the hardware team working on its fitness wearable device sent shockwaves through the entire wearable-tech world. Industry insiders are worried about wearables being nothing more than a passing fad. Will their fears come true?
Apr 25, 2014
by Fani Kelesidou
How Brick-and-Mortar Stores Are Becoming More Like Online Retailers
While dynamic pricing has mostly been associated with online vendors, one consulting group says that brick-and-mortar retailers can now join in with this game-changing strategy thanks to new technologies.
Apr 3, 2014
by Fani Kelesidou
Why Luxury Retailers are Betting Big on Menswear
Despite a rather gloomy outlook for some of the big names in the luxury territory, there are three reasons for rejoice: Young, urban, and male. According to HSBC, an emerging cultural subset is going to give luxury players a much needed shot in the arm.
Mar 28, 2014
by Fani Kelesidou
Why Luxury Brands Are Going for Discreet Labeling
Many luxury houses are dropping logos that shout, even though these logos have been the very pillars of their success. Why are we witnessing a more discreet tone in this space? More importantly, will this strategy bear fruit?
Mar 23, 2014
by Fani Kelesidou
How Fashion Blogs are Changing Retail
The explosion of blogs and social media changed the fashion industry forever and enabled the rise of the “fashion blogger” phenomenon. Retailers have benefited from collaborating with influential bloggers in the past. But, going forward should they be more cautious?
Mar 11, 2014
by Fani Kelesidou
Why Luxury Brands Like Louis Vuitton Are Raising Their Prices
Despite macroeconomic headwinds and dismal bottom-line results, some of the big names in the luxury apparel and accessories industry are increasing the prices of their offerings. Is there more to this trend than meets the eye?
Mar 5, 2014
by Fani Kelesidou
Why High-End Luxury Brands Are Losing Their Luster
In recent years, the concept and ethos of the luxury business has shifted from exclusive to accessible, leaving industry insiders questioning the very essence of “true” luxury. How did we get here? More importantly, is there a way out of this bewildering path?
Feb 12, 2014
by Fani Kelesidou
Why Plus-Sized Fashion Should Be on the Radar of Every Retailer
A brave new world where curves are the new black is upon us. Fashion designers and retailers who are taking notice, not only are contributing to the revolution of the fashion industry, but are also making a killing.
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