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Fani Kelesidou

FaniKel

Born and raised in Greece, Fani is currently pursuing a PhD in International Political Economy. She keeps a keen eye on politicians' shenanigans and focuses on explaining their impact on the global economy. Besides that, she enjoys digging deeper into unfolding fashion trends and retailers' business strategies, as well as the emerging wearable-tech market. You can follow her on twitter@FaniKelesidou

Recent Articles by Fani Kelesidou

Is Freelancing Beneficial to Businesses?

Jun 25, 2014 by Fani Kelesidou

Is Freelancing Beneficial to Businesses?

New data from Elance-oDesk indicate that businesses will spend over $930 million on hiring freelancers around the globe in 2014. What are the benefits and the downsides of hiring remote independent workers?

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Jun 15, 2014 by Fani Kelesidou

How Salesforce.com Could Change the Market for Wearable Technology

As part of its goal to stay ahead of the mobile curve, Salesforce.com leaps into wearables with a freshly launched developer platform that's likely to change the business world as we know it.

How Kenneth Cole Used Google Glass to Encourage Good Deeds and Market its Cologne

Jun 2, 2014 by Fani Kelesidou

How Kenneth Cole Used Google Glass to Encourage Good Deeds and Market its Cologne

Initial use of Google Glass in digital marketing creates new opportunities for agencies and brands to engage with consumers in a daring way. Kenneth Cole experimented with this nascent technology, and the results were more than impressive.

Will World-Class Designer Ivy Ross Save Google Glass?

May 22, 2014 by Fani Kelesidou

Will World-Class Designer Ivy Ross Save Google Glass?

Google hired Ivy Ross, a renowned fashion executive, to lead its Glass team. Will she be able to alter public perception and convince everyone that Glass is more than a toy for tech geeks?

Why Nike's Move to Focus on Software Is Bad News for Wearable Technology

May 10, 2014 by Fani Kelesidou

Why Nike's Move to Focus on Software Is Bad News for Wearable Technology

Rumors that Nike decided to lay off most of the hardware team working on its fitness wearable device sent shockwaves through the entire wearable-tech world. Industry insiders are worried about wearables being nothing more than a passing fad. Will their fears come true?

How 2 New Technologies Could Affect the Retail Industry

Apr 30, 2014 by Fani Kelesidou

How 2 New Technologies Could Affect the Retail Industry

With the ubiquity of connectivity, brick-and-mortar visits are slowly but surely fading away. How can traditional retailers turn the tide in the battle of bricks versus clicks?

How Brick-and-Mortar Stores Are Becoming More Like Online Retailers

Apr 25, 2014 by Fani Kelesidou

How Brick-and-Mortar Stores Are Becoming More Like Online Retailers

While dynamic pricing has mostly been associated with online vendors, one consulting group says that brick-and-mortar retailers can now join in with this game-changing strategy thanks to new technologies.

SPRING CATALOG 2014 - WOMENS - Michael Kors

Apr 12, 2014 by Fani Kelesidou

Should Michael Kors Worry About Tory Burch Stealing its Thunder?

Tory Burch, probably Michael Kors's biggest competitor, is making a push into men's accessories and activewear. What does this mean for the king of practical luxury?

Why Luxury Retailers are Betting Big on Menswear

Apr 3, 2014 by Fani Kelesidou

Why Luxury Retailers are Betting Big on Menswear

Despite a rather gloomy outlook for some of the big names in the luxury territory, there are three reasons for rejoice: Young, urban, and male. According to HSBC, an emerging cultural subset is going to give luxury players a much needed shot in the arm.

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Mar 28, 2014 by Fani Kelesidou

Why Luxury Brands Are Going for Discreet Labeling

Many luxury houses are dropping logos that shout, even though these logos have been the very pillars of their success. Why are we witnessing a more discreet tone in this space? More importantly, will this strategy bear fruit?

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Mar 23, 2014 by Fani Kelesidou

How Fashion Blogs are Changing Retail

The explosion of blogs and social media changed the fashion industry forever and enabled the rise of the “fashion blogger” phenomenon. Retailers have benefited from collaborating with influential bloggers in the past. But, going forward should they be more cautious?

Mar 18, 2014 by Fani Kelesidou

Going Commando! 3 Trends That Could Transform the Underwear Industry

According to a recent poll, people “go commando” more often than you might think. Does this mean big lingerie names have something to worry about?

Is Gap Missing Out on the Eco-Fashion Movement?

Mar 17, 2014 by Fani Kelesidou

Is Gap Missing Out on the Eco-Fashion Movement?

Environmental group Greenpeace has repeatedly blasted Gap over its environmental policies. Is Gap losing the "go green" game?

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Mar 11, 2014 by Fani Kelesidou

Why Luxury Brands Like Louis Vuitton Are Raising Their Prices

Despite macroeconomic headwinds and dismal bottom-line results, some of the big names in the luxury apparel and accessories industry are increasing the prices of their offerings. Is there more to this trend than meets the eye?

Why High-End Luxury Brands Are Losing Their Luster

Mar 5, 2014 by Fani Kelesidou

Why High-End Luxury Brands Are Losing Their Luster

In recent years, the concept and ethos of the luxury business has shifted from exclusive to accessible, leaving industry insiders questioning the very essence of “true” luxury. How did we get here? More importantly, is there a way out of this bewildering path?

Is This a New Look for Gap?

Mar 5, 2014 by Fani Kelesidou

Is This a New Look for Gap?

Gap's new ad campaign showcases Rebekka Bay's inaugural collection and targets omni-channel customers. Will Gap's efforts bear fruit?

Can Valerie Hermann Take Ralph Lauren to the Next Level?

Feb 26, 2014 by Fani Kelesidou

Can Valerie Hermann Take Ralph Lauren to the Next Level?

Valerie Hermann heads to Ralph Lauren, leading a new charge in the company's luxury division. What kind of boost can Ralph Lauren expect?

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Feb 19, 2014 by Fani Kelesidou

Why Michael Kors Is Making a Mistake Expanding its Menswear Business

After dominating the womenswear market, Michael Kors is making a significant push in the men's apparel and accessories business. How does this decision fit with the designer's plans?

Why Plus-Sized Fashion Should Be on the Radar of Every Retailer

Feb 12, 2014 by Fani Kelesidou

Why Plus-Sized Fashion Should Be on the Radar of Every Retailer

A brave new world where curves are the new black is upon us. Fashion designers and retailers who are taking notice, not only are contributing to the revolution of the fashion industry, but are also making a killing.

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Feb 5, 2014 by Fani Kelesidou

Why Is Under Armour Sponsoring Prima Ballerina Misty Copeland?

Under Armour signed a sponsorship deal with ballet star Misty Copeland. How does this business move fit with the sportswear company's plans?

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