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ELIZABETH NICHOLS

BreakerBeth

Beth began investing mid-life, and soon found the perfect community to learn and idea-bounce at The Fool. She is proud to have won the Fool's "Ultimate Rule Breaker" contest, and most enjoys investments that blend rule breaking with a good night's sleep. Follow @mebn14

Recent Articles by ELIZABETH NICHOLS

Clean Eating Gains Popularity. Can Food Companies Ride the Wave?

Nov 4, 2014 by ELIZABETH NICHOLS

Clean Eating Gains Popularity. Can Food Companies Ride the Wave?

Cheerios + Ancient Grains is just one way companies are trying to tap people's desires for simpler foods.

Can This Advertising Innovation at "The New York Times" Save Sinking Ad Revenue?

Sep 20, 2014 by ELIZABETH NICHOLS

Can This Advertising Innovation at "The New York Times" Save Sinking Ad Revenue?

With the creation of T Brand Studio, can The New York Times pave a new and lucrative path for digital advertising revenue?

How Does BuzzFeed Make Money?

Aug 21, 2014 by ELIZABETH NICHOLS

How Does BuzzFeed Make Money?

BuzzFeed pumps out plenty of viral content with an advertising model built solely on native advertising. Is this sponsored content approach the future of digital advertising?

Potato salad

Jul 12, 2014 by ELIZABETH NICHOLS

The Potato Salad Kickstarter and the Power of Crowdsourcing

How does a whimsical Kickstarter campaign to raise $10 for a potato salad end up with more than 5,000 supporters and tens of thousands of dollars in donations? The answer is a study in the art of crowdsourcing.

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Jun 14, 2014 by ELIZABETH NICHOLS

Does CannaCon Prove Legal Marijuana Has Gone Mainstream?

Does a business-to-business trade show signal a shift from counter-culture to mainstream?

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Jun 13, 2014 by ELIZABETH NICHOLS

Is the Future of Driverless Cars Now?

Google might be looking down the road to 2016 or beyond for the first fully driverless cars, but are we closer than we think?

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Apr 25, 2014 by ELIZABETH NICHOLS

Will FDA's e-Cigarette Regulation Affect the $1.2 Billion Industry?

The FDA's announcement that it hopes to regulate the sale of e-cigarettes to minors may be the first step in its quest to regulate e-cigs as a drug delivery device.

Why Valeant International Inc. Is Acquiring Botox and Juvederm Maker Allergan

Apr 23, 2014 by ELIZABETH NICHOLS

Why Valeant International Inc. Is Acquiring Botox and Juvederm Maker Allergan

Valeant's proposed acquisition of Allergan would create a virtual lock on the cosmetic injectables market, bringing several of the top competitors into one portfolio.

Will People Buy Organic Foods From Wal-Mart?

Apr 16, 2014 by ELIZABETH NICHOLS

Will People Buy Organic Foods From Wal-Mart?

With its new line of Wild Oats Marketplace products, Wal-Mart hopes to deliver reasonably-price organics to a wider marketplace.

Honey Maid's Response to Critics of Ad Strikes Social Media Gold

Apr 9, 2014 by ELIZABETH NICHOLS

Honey Maid's Response to Critics of Ad Strikes Social Media Gold

Honey Maid shows how taking a stand can drive brand loyalty.

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Mar 12, 2014 by ELIZABETH NICHOLS

Do e-Cigarettes Threaten the Future of Big Tobacco Companies?

Can e-cigarettes change the face of the big tobacco companies?

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Mar 6, 2014 by ELIZABETH NICHOLS

McDonald’s Has an Identity Crisis

With its "build your own burger" initiative, McDonald's seems to be distracted once more by trying to emulate competitors.

The Muppets Sign on as Lipton Pitch-Puppets

Feb 27, 2014 by ELIZABETH NICHOLS

The Muppets Sign on as Lipton Pitch-Puppets

The Muppets will help Lipton formally unveil its new "Be More Tea" campaign at the March 2 Oscars, helping position tea as relief for a "stressed out world."

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Feb 25, 2014 by ELIZABETH NICHOLS

How KitKat Became the Most Influential Candy Bar of All Time

KitKat takes social sharing to a whole new level and earns recognition by Time as the most influential candy ever.

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Feb 22, 2014 by ELIZABETH NICHOLS

Ben & Jerry’s Finds Going GMO-Free Easier Said than Done

Ben & Jerry's plans to join a number of U.S. food manufacturers offering products that it can certify as containing non-GMO sourced ingredients.

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Feb 19, 2014 by ELIZABETH NICHOLS

Stop Picking on Under Armour

The Winter Games may not turn out to be a marketing triumph for Under Armour, but should this spell doom and gloom for the brand?

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Feb 19, 2014 by ELIZABETH NICHOLS

Paleo Diet Driving Shift to ‘High-Protein’ Marketing Frenzy

Food companies are launching new "protein" lines, hoping to cash in on this year's hottest food claim.

The Biggest Loser: Don’t Blame the Messenger

Feb 15, 2014 by ELIZABETH NICHOLS

The Biggest Loser: Don’t Blame the Messenger

The Biggest Loser winner showed how The Biggest Loser contest misaligned with The Biggest Loser brand and delivered a lesson in the dangers of letting branding "sleeping dogs" lie.

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