Cheerios + Ancient Grains is just one way companies are trying to tap people's desires for simpler foods.
With the creation of T Brand Studio, can The New York Times pave a new and lucrative path for digital advertising revenue?
BuzzFeed pumps out plenty of viral content with an advertising model built solely on native advertising. Is this sponsored content approach the future of digital advertising?
How does a whimsical Kickstarter campaign to raise $10 for a potato salad end up with more than 5,000 supporters and tens of thousands of dollars in donations? The answer is a study in the art of crowdsourcing.
Does a business-to-business trade show signal a shift from counter-culture to mainstream?
Google might be looking down the road to 2016 or beyond for the first fully driverless cars, but are we closer than we think?
The FDA's announcement that it hopes to regulate the sale of e-cigarettes to minors may be the first step in its quest to regulate e-cigs as a drug delivery device.
Valeant's proposed acquisition of Allergan would create a virtual lock on the cosmetic injectables market, bringing several of the top competitors into one portfolio.
With its new line of Wild Oats Marketplace products, Wal-Mart hopes to deliver reasonably-price organics to a wider marketplace.
Honey Maid shows how taking a stand can drive brand loyalty.
Can e-cigarettes change the face of the big tobacco companies?
With its "build your own burger" initiative, McDonald's seems to be distracted once more by trying to emulate competitors.
The Muppets will help Lipton formally unveil its new "Be More Tea" campaign at the March 2 Oscars, helping position tea as relief for a "stressed out world."
KitKat takes social sharing to a whole new level and earns recognition by Time as the most influential candy ever.
Ben & Jerry's plans to join a number of U.S. food manufacturers offering products that it can certify as containing non-GMO sourced ingredients.
The Winter Games may not turn out to be a marketing triumph for Under Armour, but should this spell doom and gloom for the brand?
Food companies are launching new "protein" lines, hoping to cash in on this year's hottest food claim.
The Biggest Loser winner showed how The Biggest Loser contest misaligned with The Biggest Loser brand and delivered a lesson in the dangers of letting branding "sleeping dogs" lie.