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Rocky Brands Inc (RCKY) Q4 2019 Earnings Call Transcript

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RCKY earnings call for the period ending December 31, 2019.

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Rocky Brands Inc (RCKY -1.52%)
Q4 2019 Earnings Call
Feb 25, 2020, 4:30 p.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Good afternoon, ladies and gentlemen and thank you for standing by. Welcome to the Rocky Brands Fourth Quarter Fiscal 2019 Earnings Conference Call. At this time, all participants are in a listen-only mode. Following the presentation, we will conduct a question-and-answer session. Instructions will be provided at that time for you to queue-up for questions. [Operator Instructions] I would like to remind everyone that this conference call is being recorded.

I would now like to turn the conference over to your host, Mr. Brendon Frey of ICR. Thank you. You may begin.

Brendon Frey -- Managing Director

Thanks, and thanks everyone joining us today.

Before we begin, please note that today's session, including the Q&A period may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Such statements are based on information and assumptions available at this time and are subject to changes, risks and uncertainties, which may cause actual results to differ materially. We assume no obligation to update such statements. For a complete discussion of the risks and uncertainties, please refer to today's press release and our reports filed with the Securities and Exchange Commission, including our 10-K for the year ended December 31st, 2018.

I'll now turn the conference over to Jason Brooks, Chief Executive Officer of Rocky Brands.

Jason S. Brooks -- President and Chief Executive Officer

Thank you, Brendon. With me on today's call is Tom Robertson, our Chief Financial Officer. Fiscal year 2019 was a tremendous year for our company on many levels. We successfully executed our core strategies, fueling strong momentum in our Rocky, Georgia and Durango brands, as well as a robust growth in our retail channel. We invested in our brands and people and continue to drive operational excellence throughout our organization. And we strengthened a key competitive advantage by increasing our manufacturing capacity and capabilities.

A few of the financial highlights from the past year include total net sale increased 7% to $270 million. Retail sales grew 22% to $65 million. Gross margins expanded 170 basis points. Net income per diluted share improved 21% to a record $2.35. And our year-end cash position increased 53% to $15.5 million. Our strong finish to the year was a big contributor to these fantastic results. Our Q4 performance was highlighted by a 12% increase in net sales, our highest growth rate in some time, including robust gains in both our retail and wholesale segments. The improvements in our topline combined with meaningful gross margin expansion drove a 41% increase in net income, compared with the fourth quarter last year.

I'll go into more detail about our sales results by segment and then Tom will review the financials in more detail, after which we'll be happy to answer any questions.

Starting with wholesale, sales were up 7% compared with a year ago, which marked a nice acceleration for the growth rate in our third quarter. We experienced nice gains with each of our brands. Georgia grew high single digits, thanks to continued success in key retailers like Tractor Supply, Boot Barn, Amazon, and field accounts such as Coastal and buying groups such as mid-states. A portion of the Georgia growth was driven by the shift in orders out of Q3 into Q4 that we talked about on the last call. Absent this shift, Georgia was mid-single digits for the quarter. In terms of product, the introduction of the AMP LT Wedge and the Made-in-the-USA Wedge contributed nicely to the brand's performance and will continue to be a tailwind in 2020 along with the upcoming launch of the new Carbo-Tec LTX and our lightweight work hikers, Eagle Trail.

Moving to Durango, sales up mid-teens versus last year, which follows a low double digit gain in Q3 and a high single digit gain in Q2. Durango's performance during the fourth quarter and the full year was fueled by the continued growth of legacy items, including the brand's popular flag boots, combined with the successful new product introductions with our PX premium boots, collection and Maverick XP Work segment. These products sold through very well across all accounts base led by Cavender's, Boot Barn, Tractor Supply, Academy Sports, Horse Town and Houston Station to name a few. Specific to Q4 we saw a nice uptick at Cavender's through additional shelf space gains, a new special makeup product that arrived in store during December. At the same time, our focus on several mid-state field accounts during 2019 is paying dividends. As a group, they were up 20% in Q4 versus the same period last year. Looking ahead, Durango is poised for another strong year in 2020.

Turning to the Rocky Brand. On a combined basis, sales were up low mid-single-digits, which included a strong increase in our commercial military bases, partially offset, primarily by some softness in outdoor. While our one Rocky sales rep strategy which allows us to better serve accounts, with one point of contact for all categories continues to get great support from our key retail partners, the warm fall and winter impacted demand for our legacy cold weather waterproof boots. Despite the Q4 softness, Rocky Outdoor had a solid 2019, finishing up 7% over 2018. In 2020, we are focused on maintaining our momentum in Outdoor in stimulating Rocky Work and Western business through a number of initiatives, including additional brand building investments, launching enhanced in-store displays, and working closely with our retail partners to execute improved sell through strategies.

It is essential that we drive consumers to look for the Rocky Brand at retail through more effective point of purchase materials, and digital and social media campaigns. For the Work category, these efforts will focus heavily on promoting our XO-Toe and Worksmart collections as well as the light industrial applications of our popular WorkKnit LX. At the same time, our attention will be concentrated on our popular Ride FLX and Iron Skull Boots as well as our new ride square toe rubber boot in the work inspired Western line.

With respect to our commercial military business, it was a great quarter as sales far exceeded expectations, driven by strong gains across all US military exchanges, AAFES, NEX and MCX. MCX, which is the United States Marine Corps Exchange and our newest partner among the three grew at an outstanding rate as they begin selling the recently certified Marine Corps tropical weather boot. We also continue to experience robust demand for our incredibly popular S2V boot throughout our military channels.

Now to retail, which delivered its third consecutive quarter of 20% plus growth. As a reminder, our retail segment has two components our Lehigh Safety Shoe business, which is a B2B and our B2C channel, which includes both our branded websites, as well as sales through our online marketplaces. Starting with Lehigh, our custom fit safety shoe model continues to demonstrate strong sustainable growth, driven by new account acquisition, continued improvements in account retention as well as new operational process introduced to enhance our on-site iFit ordering event. On top of this, the addition of new styles from Rocky, Georgia, New Balance and Skechers as well as the implementation of new social marketing initiatives and promotional placements help improve engagement and sell-through.

Turning to e-commerce, which had a fantastic holiday quarter. Our website continued to experience increased traffic and conversion as a result of the work we've done driving brand awareness and improving the shopping experience through investments in technology. We are also seeing great success, expanding our direct-to-consumer efforts on marketplaces, particularly Amazon. As you will recall, earlier this year, we gained seller fulfilled prime status, which allowed us to make our entire catalog prime eligible and capture those consumers that not only shopped prime eligible products on Amazon. This has been a huge win for us and we are looking to take further advantage of this designation by implementing a strategy around selling third-party brands on Amazon.

Finally, military segments sales increased just over 10% in the fourth quarter compared with last year and we finished 2019 on plan at $26 million. As we previously discussed, this business has faced headwinds, due in part to the recent exploration of some military contracts, combined with the fact that Rocky is the only non-small business competing for US military footwear contracts. On a positive note, we recently started delivering our general safety boots under the United States Navy contract that we received from Defense Logistics Agency in May, which will provide some relief in 2020. Based on the terms of the purchase agreement, the DLA has the right to purchase approximately $27 million of these boots through 2022.

In closing, I'm extremely pleased with our 2019 unfolded from my financial, strategic and operational perspective. I want to thank the entire Rocky organization for their commitment to executing our core strategies, pursuing operational excellence day-in and day-out. We wouldn't be where we are today without our all collective efforts.

Looking ahead to 2020, with a strong balance sheet, we are well positioned to invest in our brands and channels, pursue new growth opportunities and return cash to shareholders through our quarterly dividend and share repurchases. Our go-forward plan also includes further strengthening or manufacturing facilities in Puerto Rico, and the Dominican Republic, which we view is important strategic assets. Both facilities are running more efficiently, thanks to the implementation of new technology and heightened focus on operational excellence. While in the Dominican, we have increased production levels to accommodate moving some production from our Far East partners to help mitigate the pressure on gross margins, from the increased peers that went into effect late last year. Despite this temporary headwind, I continue to be confident that our ability to drive profitable growth and generate increased value for our shareholders over the long-term.

I'll now turn the call over to Tom.

Thomas D. Robertson -- Executive Vice President and Chief Financial Officer

Thanks, Jason. Net sales for the fourth quarter increased 12.1% to $75.3 million, driven from healthy gains in each of our three segments. By segment, wholesale sales increased 7.3% to $49.3 million. Retail sales increased 26% to $20.8 million and military sales increased 10.4% to $5.3 million.

Gross profit in the fourth quarter increased 17.1% to $28.3 million or 37.5% of sales compared to $24.1 million or 35.9% of sales in the same period last year. The 160 basis point increase was driven by a higher percentage of retail sales, which carry higher gross margins than wholesale and military, as well as higher wholesale, retail and military segment margins versus same period last year. Gross margins by segment were as follows; wholesale 34.5%, retail 46% and military 32.2%.

Selling, general and administrative expenses were $21.6 million or 28.7% of sales in the fourth quarter of 2019 compared to $19.3 million or 28.7% of net sales last year.

Income from operations increased 37.2% to $6.7 million or 8.8% of net sales compared to $4.9 million or 7.2% of net sales in the same year ago period. Net income for the quarter was $5.1 million or $0.68 per diluted share, an increase of 41% compared to net income of $3.6 million or $0.48 per diluted share in the year ago period.

Turning to the full year. Let me quickly summarize the highlights for 2019. Wholesale sales increased 3.7%, in line with our long term growth rate for this segment. Retail sales increased 21.8%. Gross margin increased 170 basis points to 36.1%, operating margin increased 110 basis points to 8.2% and EPS improved 20.5% to $2.35.

Turning to our balance sheet, which at the end of the year was in a very strong position, highlighted by cash and cash equivalents of $15.5 million compared to cash and cash equivalents of $10.2 million at the end of 2018. We were able to increase our cash position by $5.3 million, even as we paid out approximately $4 million in quarterly dividends and spent $1.5 million, repurchasing approximately 54,000 shares of our common stock.

With respect to 2020, we are planning for another year of growth. We anticipate revenue increasing in the low single digit range over 2019 levels, led by our retail division, followed by wholesale. Following the industry challenges, our military segment faced this past year, combined with the expiration of a multiyear contract midway through last year, we expect military sales to be down approximately $4 million. This guidance assumes our sales are impacted due to some inventory constraints beginning at the end of the first quarter as a result of delays at our Chinese manufacturing partners from the coronavirus outbreak. Without this impact, we anticipate revenue to grow in the mid-single digit range.

In terms of margin, we are facing a pretty significant cost pressure early in the year as we work through inventory that was imported with the 15% additional tariff prior to the roll back to 7.5% that went into place February 14% following the signing of phase one deal between US and China. While we expect to be through this inventory in the second quarter, this temporary headwind will make it difficult to grow earnings in the current year. Once we are beyond this cost increase, we are confident we can resume our track record of delivering profitable growth on an annual basis.

That concludes our prepared remarks. Operator, we are now ready for questions.

Questions and Answers:


Thank you. At this time, we'll be conducting a question-and-answer session. [Operator Instructions] First question comes from Jonathan Komp with Baird. Please proceed with your question.

Steve -- Robert W. Baird & Co. -- Analyst

Yeah, hi. This is Steve on for Jonathan. I just wanted to maybe dig in a little bit more on the category performance and just ask if there's anything that really stood out in the fourth quarter. I know some others have talked about maybe work particularly being a little more choppy whether that's weather being uncooperative or end markets like oil maybe being a little more volatile. So I just wanted some your thoughts on the category performance in the quarter?

Jason S. Brooks -- President and Chief Executive Officer

Yeah. Thanks for the question. I would tell you the only category for us that we had a small issue was Outdoor. We really had nice things happening in the Work category. The Western category was really strong for us. Again, our commercial, military category was well. And then obviously retail was really great. So, outdoor was probably our only issue in Q4.

Thomas D. Robertson -- Executive Vice President and Chief Financial Officer

Yeah. And to add on to that, Steve. We did have -- we talked about in the last earnings call a little bit of shift from sales from one of our key accounts into the quarter, so that helped us out in the fourth quarter we talked about. We expected that, particularly after the third quarter. But I agree with Jason on this, I think really outdoor was the only piece that was impacted by weather.

Jason S. Brooks -- President and Chief Executive Officer

And that shift was a work product.

Thomas D. Robertson -- Executive Vice President and Chief Financial Officer

Yeah, it was work, correct.

Steve -- Robert W. Baird & Co. -- Analyst

Great. And then I know you touched on it just a little bit, but I was wondering if you could dig-in any more on kind of the expected impact from coronavirus on your supply chain and what you're seeing and hearing and what potential offsets there are? How you're thinking about the impact as of right now?

Thomas D. Robertson -- Executive Vice President and Chief Financial Officer

Yeah, so, good question. Something we're kind of evaluating on a day to day basis. I think that there's still a lot of unknown for us when it comes to that. If you think about our business, a lot of our business is at-once, right. And so we have a pretty good idea on where we stand with most of our Chinese factories now and what delays we expect. But the other part of the puzzle here's figuring out what sales we will have from at-once business. So I think we gave some guidance in my prepared remarks about the change from mid-single digit to low single digit overall growth for the company impacted by the coronavirus. So I think that's where we stand right now.

Jason S. Brooks -- President and Chief Executive Officer

Yeah. I think just to add to Tom, it is definitely at the end of Q1 going to be an issue and into Q2. I think the other part that people aren't talking about enough is the actual transportation. And the lanes coming from the Far East over here are going to crowded in a big, big way. And so how are you going to fight to get your product from there to here. So I think there's another issue, right, it's getting the product and then getting it to the United States. So I think that's something that we're also focused on and trying to make sure that we have a good relationship working with our transportation company to make sure that we're getting that product.

Steve -- Robert W. Baird & Co. -- Analyst

Great. Maybe just one more from me. I was just wondering if you could talk a little bit more about some of the successes you're seeing in Amazon. And you mentioned, looking at implementing some third-party brands, just what that might look like. And how to think about the impact or the timing or anything you could share there would be really helpful. Thanks.

Thomas D. Robertson -- Executive Vice President and Chief Financial Officer

Yeah. So as Jason alluded to, in prepared remarks, as well, we got that Seller Fulfilled Prime status, little after middle of the year. We didn't really start doing any kind of meaningful way, probably till the end of the third quarter, not at the beginning of the fourth quarter. And so we really saw the benefit from that in the fourth quarter. As we talked about third party brands, I want to kind of frame this a little bit in that. Our Lehigh business already sells a significant amount of third-party brands. And so we think that there's an opportunity for us to leverage our distribution center to benefit selling third-party brands on Amazon as well. And so we've been pushing this with our third party partners to get the right to do it on Amazon because there's benefit to us from the Lehigh business as well. If we take a bigger commitment, we take some inventory risk on some third party styles. Ideally, we'll get better pricing there, we'll be able to control the experience on Lehigh, we will control the drop ship experience and we'll margin expansion with the more inventory we have, as well as pick up incremental sales on Amazon that we didn't have before. So we think it's kind of a win-win for us. It's a focus of ours, we have a great asset in our distribution center here in Ohio and we want to continue to leverage it as much as possible.

Jason S. Brooks -- President and Chief Executive Officer

And I'll just add on. I think, from an expectation standpoint, it's going to be a slow burn. We are obviously a retailer from the Lehigh side, but we're a wholesaler. And so when we start asking people to, let us have that product to sell on Amazon, they kind of are like what's going on there. So we have to slow play it with them and tell them, look, we understand the difficulty of Amazon, we understand wanting to protect your brands and we're not going to mess with that. So we're taking our time with it. But we think there's some opportunity, probably more in Q3 and Q4, by the time we get it kind of rolling. But I think from an expectation standpoint, it's going to be a slow burn for us.

Steve -- Robert W. Baird & Co. -- Analyst

Understood. That's all really helpful. I think that's all I got. Thank you.

Jason S. Brooks -- President and Chief Executive Officer

Great, thank you.

Thomas D. Robertson -- Executive Vice President and Chief Financial Officer



[Operator Instructions]. There are no further questions at this time. At this point, I'd like to turn the call back to Jason Brooks for closing comments.

Jason S. Brooks -- President and Chief Executive Officer

Great, thank you. Again, I just like to thank the Rocky team for a phenomenal 2019. And we look forward to 2020 successful year, and let's go get them. Thanks.


[Operator Closing Remarks]

Duration: 26 minutes

Call participants:

Brendon Frey -- Managing Director

Jason S. Brooks -- President and Chief Executive Officer

Thomas D. Robertson -- Executive Vice President and Chief Financial Officer

Steve -- Robert W. Baird & Co. -- Analyst

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