Video games are going to get even more popular in China, which is great news for NetEase (NASDAQ:NTES) investors. The Chinese online gaming giant is coming off a strong fiscal 2016, where its finances improved by a huge margin, and it will look to extend this performance into 2017 as well.

NTES Revenue (TTM) Chart

Data by YCharts.

Now, the Chinese online gaming industry is going to grow even bigger -- estimates from iResearch Global pin the industry at 220.8 billion yuan (about $32 billion), translating to 21% growth over 2016. As it turns out, the company is making grand preparations to grab the opportunity with both hands.

The mobile gaming business will get bigger

NetEase launched over 40 new mobile titles in 2016, and it now boasts more than 100 games. Unsurprisingly, mobile games now command a bigger share of the company's online gaming revenue.

Image showing the growth of NetEase's mobile gaming revenue.

Image source: NetEase.

And its mobile portfolio will only get bigger this year thanks to expansion packs, mobile versions of its popular PC-client games, and self-developed titles.

Westward Journey Rage is one such game that is being adapted for the mobile platform to mark the 15th anniversary of the Westward Journey Online franchise. NetEase is making a smart marketing push as the existing user base of the long-running PC game will be a tailwind for the mobile release.

The mobile games pipeline also includes self-developed titles such as Land of Glory, which went into open beta testing in December last year. In all, NetEase could launch at least seven self-developed mobile games this year.

However, the headline-grabbing release of 2017 will be Minecraft. NetEase struck a five-year exclusive partnership with Microsoft last year to license the mobile and PC versions of the highly popular game in China. Microsoft subsidiary Mojang will customize the game for the Chinese market, and NetEase will handle the distribution.

Minecraft could be a big win for NetEase as it has over 100 million registered players worldwide, and most of them are on mobile. As it turns out, over 25 million users play the game on the PC and Mac platforms, so the majority is shared between gaming consoles and mobile. In fact, until June last year, 51% of Minecraft players in the Asia and Asia-Pacific region were on mobile.

The game will now have access to more than 560 million gamers in the Chinese market, 36% of whom are willing to spend money. Minecraft will begin open beta testing in the first half of 2017 and should boost NetEase's business once officially launched later in the year.

Tapping the next big thing in gaming

Goldman Sachs forecasts that sales of augmented reality (AR) and virtual reality (VR) games will hit $35 billion by 2025, and NetEase doesn't want to miss this gravy train. The company released its first VR game -- Twilight Pioneers -- in November while also embedding certain AR features into Onmyoji -- a highly popular role-playing game.

NetEase's AR integration into a famous title such as Onmyoji -- which had more than 10 million downloads in a single month in China -- should increase the stickiness of the current user base. As it turns out, the company is now taking this title into markets such as Japan, Europe, the U.S., and Canada, so it can now show off its AR capabilities to a wider audience.

The company has not disclosed anything more about its VR and AR gaming pipeline, but it will continue investing in research and development in this space. According to Onward Choi, NetEase's acting CFO:

So with regard to the company's strategies on the VR and AR front, NetEase is definitely very serious and taking a leading role in terms of its developments and the potential game throw out in the market.

The takeaway

NetEase will release 29 new games in 2017 as it goes all-out to capture a bigger pie of the Chinese gaming industry. Its strategy of adding new features to existing games and launching popular PC games on the mobile platform already has a proven track record, so the addition of a marquee title from Microsoft could help NetEase go one step further.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.