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The 10 Coolest Brands According to Generation Z

By Keith Noonan – May 20, 2017 at 7:41AM

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Coolness is an intangible quality that can produce very tangible results for businesses.

Generation Z is the demographic that follows the much-talked-about millennials, and, with an estimated $200 billion in annual direct and indirect purchasing power, many businesses have a keen interest in what's popular with today's teenagers. To that end, Alphabet's (GOOG 0.04%) (GOOGL 0.07%) Google has done some research on what's seen as cool by those in Gen Z, surveying their preferred activities, celebrities, video games, and other interests.

The study also mapped out which 10 brands have the most pull with today's teenagers, and PepsiCo (PEP -0.54%), Microsoft (MSFT -0.12%), Netflix (NFLX -0.45%), Sony (SONY -0.06%), Mondelez International (MDLZ -1.75%), GoPro (GPRO 0.80%), Nike (NKE -11.71%), and Alphabet itself each have entries on the list. Click through the presentation below to learn about which brands are tops with teens.

Drawing of young peoples' hands in the air, with one hand holding up a sign that reads "New Generation".

Image source: Getty Images.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Teresa Kersten is an employee of LinkedIn and is a member of The Motley Fool's board of directors. LinkedIn is owned by Microsoft. Keith Noonan has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), GoPro, Netflix, Nike, and PepsiCo. The Motley Fool has the following options: short January 2019 $12 calls on GoPro and long January 2019 $12 puts on GoPro. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Netflix, Inc. Stock Quote
Netflix, Inc.
$238.63 (-0.45%) $-1.08
Alphabet Inc. Stock Quote
Alphabet Inc.
$97.49 (0.07%) $0.07
Microsoft Corporation Stock Quote
Microsoft Corporation
$237.22 (-0.12%) $0.28
Sony Corporation Stock Quote
Sony Corporation
$65.03 (-0.06%) $0.04
Pepsico, Inc. Stock Quote
Pepsico, Inc.
$165.71 (-0.54%) $0.90
NIKE, Inc. Stock Quote
NIKE, Inc.
$84.17 (-11.71%) $-11.16
Mondelez International, Inc. Stock Quote
Mondelez International, Inc.
$55.68 (-1.75%) $0.99
Alphabet Inc. Stock Quote
Alphabet Inc.
$98.13 (0.04%) $0.04
GoPro, Inc. Stock Quote
GoPro, Inc.
$5.03 (0.80%) $0.04

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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