Please ensure Javascript is enabled for purposes of website accessibility

Wall Street Views of Automakers Move in Opposite Directions

By Daniel Miller - May 23, 2018 at 8:17AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Longtime bulls turn bearish, and one Detroit automaker could be severely undervalued, according to a couple of Wall Street analysts.

There's been a very clear and consistent message from Wall Street when it comes to automakers: Out with the old, in with the new. That message was confirmed as Tesla (TSLA -3.79%) rushed onto the scene and was one of the hottest stocks over the past few years. Meanwhile, legacy automakers such as Ford Motor Company (F -2.75%) were practically left for dead. After years of Tesla love and Detroit auto hate, two analysts are changing their tune -- here's what investors need to know.

TSLA Chart

TSLA data by YCharts

Turning bearish?

Wall Street's love affair with Tesla hit a minor speed bump with CEO Elon Musk's abrasive treatment of analysts on its recent quarterly conference call. Surely analysts will shake off the bizarre conference call and continue business as usual, but in an unrelated event, Morgan Stanley analyst Adam Jonas slammed on the brakes of his Tesla opinion last week. Jonas had been Tesla's premier bullish voice on Wall Street and longtime advocate of the company's enormous potential. Until this week, that love affair hadn't faltered. Jonas made eyebrow-raising cuts to his price target on Tesla from $376 to $291, which is a large enough move to make anyone say, "Whoa."

While Jonas noted that Musk's strange first-quarter conference call was unlikely to change investor sentiment, there are still many concerns. Jonas noted that manufacturing issues with the Model 3 caused him to reduce earnings estimates despite volume target forecasts remaining mostly unchanged. However, Jonas also believes the Model 3's below 25% margin performance will be a long-term battle -- not a temporary one as Tesla suggests. More specifically, Jonas lowered the long-term auto gross margin forecast from 34% to 27% and the long-term operating margin forecast from 14.3% to 9.8%. That's a major issue for investors, especially as Tesla continues to burn through cash. Not only does the Morgan Stanley analyst believe that Tesla will have to raise capital, but he upped his estimated need from $2.5 billion to $3 billion.

For investors who have long found relief in Jonas' endless Tesla optimism and bullish sentiment, this was a stark change in tone.

Good news, finally!

On the flip side of Tesla's less enthusiastic note from Jonas was Ford, which finally received a couple pieces of good news. In addition to news that Ford will restart production of its highly profitable F-150 pickup after a supplier bottleneck, J.P. Morgan believes the time to invest in Detroit's second-largest automaker is now.

A blue Ford F-150 towing a boat.

Image source: Ford Motor Company.

"We believe Ford is in the process of pulling the trigger, or soon to pull the trigger, on walking away from previously core but loss-making aspects of its business," J.P. Morgan analyst Ryan Brinkman wrote to investors, according to TheStreet. "We suggest investors pull the trigger on Ford shares now, as its earnings -- and its multiple -- are likely to inflect higher as it undergoes this transformation."

During Ford's first-quarter conference call, CEO Jim Hackett defended the company's recent decision to vastly reduce its sales focus on passenger cars in favor of more lucrative SUVs and trucks. Hackett said he believes there to be a 50% upside in Ford's share price simply by discontinuing certain aspects of its business. J.P. Morgan largely agreed and reiterated its overweight rating and its $15 per share price target -- a significant premium to its May 18, 2018 $11.33 closing price.

Stocks go up, stocks go down, and analysts will have endless opinions about where the price will go at any given time. That's especially true in the automotive industry: a capital-intensive industry filled with uncertainty and on the cusp of evolving rapidly toward a driverless vehicle future. By no means should a change in an analysts opinion completely change whether you buy or sell a stock, but analysts changing their views on Tesla and Ford might make you re-evaluate your original investment thesis and make sure the long-term points are still intact.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Tesla, Inc. Stock Quote
Tesla, Inc.
$671.51 (-3.79%) $-26.48
Ford Motor Company Stock Quote
Ford Motor Company
$11.48 (-2.75%) $0.33

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/29/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.