Please ensure Javascript is enabled for purposes of website accessibility
Free Article Join Over 1 Million Premium Members And Get More In-Depth Stock Guidance and Research

IDC: Apple Watch Series 3 Represented "Majority" of Apple's Wearables Q3 Shipments

By Evan Niu, CFA - Dec 4, 2018 at 5:11PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Basic trackers are making a comeback, but it might not last.

While Apple's ( AAPL 2.15% ) newest Apple Watch Series 4 garnered all sorts of critical acclaim, the latest and greatest version doesn't appear to be dominating sales in the way that you might expect. In fact, the Series 4 represented less than 20% of Apple's wearable shipments during the quarter, according to the latest estimates from market researcher IDC. However, that's actually incredibly impressive when you consider that the Series 4 didn't launch until Sept. 21, with just over a week left in the quarter.

In other words, Series 4 grabbed almost 20% of unit volumes with just 10 full selling days out of the third quarter.

Side view of gold Apple Watch Series 4

Apple Watch Series 4. Image source: Apple.

Basic trackers are bouncing back...for now

With that timeline in mind, it should come as no surprise that Apple Watch Series 3 "accounted for the majority of Apple's shipments during the quarter," according to IDC. The Series 3 saw its price drop to $279 for a starting GPS model following the introduction of Series 4, and that also helped the iPhone maker boost Apple Watch unit volumes. The previous-generation model, which was the first to include cellular connectivity, is still very competitive against other wearables.

IDC's estimates include the broader wearables market, which jumped a solid 21.7%. While the market has generally been shifting away from basic trackers toward multipurpose smartwatches, basic trackers enjoyed something of a resurgence in the third quarter thanks to a slew of new product introductions, according to IDC. Xiaomi was able to reclaim its crown from Apple following the launch of the Mi Band 3 after the Mac maker spent two quarters as the No. 1 wearables producer.

Elsewhere, Fitbit ( FIT ) is now mounting a profitable turnaround with its latest products, most notably the Versa.

Vendor

Q3 2018 Unit Volumes

Q3 2018 Market Share

Growth (YOY)

Xiaomi

6.9 million

21.5%

90.9%

Apple

4.2 million

13.1%

54%

Fitbit

3.5 million

10.9%

(3.1%)

Huawei

1.9 million

5.9%

20.3%

Samsung

1.8 million

5.6%

91%

Others

13.7 million

43%

(0.8%)

Total

32 million

100%

21.7%

Data source: IDC. YOY = year over year.

Fitbit is rightly proud that it is the No. 2 vendor in the smartwatch market (excluding basic trackers). IDC notes that the latest gadgets, which in addition to the Versa include the Charge 3 and Ace, have helped the company stem its declines, and it expects Fitbit to maintain its position as the No. 2 smartwatch seller.

Basic trackers are still popular in emerging markets, which helped the subcategory return to growth in the third quarter. Remarkably, the U.S. market is already in the process of transitioning from new adopters to replacement purchases, even though the market is still relatively young compared to other computing form factors.

Healthcare is also poised to become the primary differentiating smartwatch battleground for Apple and Fitbit going forward, in IDC's view. Both companies are aggressively building out digital health platforms, and regulation will inevitably serve as a strong barrier to entry. Don't expect the basic tracker bounce to last, though. As smartwatch prices continue to come down, the temptation for basic tracker users to switch to full-featured smartwatches may prove irresistible, leading to an increasing number of users moving upmarket, IDC says.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis – even one of our own – helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
AAPL
$165.32 (2.15%) $3.48
Fitbit, Inc. Stock Quote
Fitbit, Inc.
FIT

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
624%
 
S&P 500 Returns
140%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 12/06/2021.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Our Most Popular Articles

Premium Investing Services

Invest better with the Motley Fool. Get stock recommendations, portfolio guidance, and more from the Motley Fool's premium services.