Americans spend over 11 hours per day consuming digital content, according to a Nielsen survey from last year. That's up from about nine and a half hours back in 2014. A recent eMarketer survey also revealed that Americans spent over two hours per day watching digital videos in 2018 -- and it expects that figure to continue rising.
That's good news for streaming leaders like Netflix, Amazon (NASDAQ:AMZN), and Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube, but it's dire news for traditional media companies, many of which are still scrambling to launch their own video-streaming platforms.
Meanwhile, the popularity of digital music platforms explains why Amazon, Google, and Apple started their own music services. However, expanding into the digital media market is a costly strategy that requires companies to pay high licensing fees or produce their own original content.
Yet social networks, which are expected to grow at a slower rate than video platforms, are also entering that market with integrated video like Facebook Watch and Snap Originals for Snapchat. How these platforms will fare isn't clear, as these networks are generally associated with maintaining social connections instead of watching video content.
John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Leo Sun owns shares of Amazon, AAPL, and FB. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Amazon, AAPL, FB, and NFLX. The Motley Fool has the following options: long January 2020 $150 calls on AAPL and short January 2020 $155 calls on AAPL. The Motley Fool has a disclosure policy.