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Why Monster Beverage Shares Gained 16% Last Month

By Anders Bylund – Updated Apr 15, 2019 at 5:12PM

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The energy-drink specialist earned a rosy and market-moving review from analyst firm SunTrust Humphrey Robinson.

What happened

Shares of Monster Beverage (MNST 2.61%) rose 16.3% higher in January of 2019, according to data from S&P Global Market Intelligence. The energy-drink maker can thank an analyst upgrade for this jump.

So what

In the second week of January, analyst firm SunTrust Robinson Humphrey upgraded Monster from a hold to a solid buy. SunTrust analyst William Chappell also boosted his target price for the stock from $60 to $65 per share. According to Chappell, the company should benefit from lower ingredient pricing and a successful price increase on energy drinks sold in the domestic market. Furthermore, the analyst believes that recent concerns about limited growth in the Chinese market are overblown, as is the focus on a potential contract breach by distribution partner Coca-Cola (KO 0.18%).

Monster's stock closed more than 6% higher that day. The rest of January's gains didn't have any particular trigger news, as Monster simply followed the broader market skyward.

Check out the latest Coca-Cola and Monster earnings call transcripts.

Three decals with Monster Energy logos resting on a bright blue mesh of ropes.

Image source: Anders Bylund.

Now what

The company will report fourth-quarter results in late February, either proving or debunking SunTrust's theories. Until then, I agree that Monster should be able to shrug off some bumps in the road toward sustained growth in China, where it's in the early stages -- Monster Energy saw its official launch in that market less than three years ago.

As for the friction with Coke, I'm not convinced that even this powerhouse can put up a real challenge to the Monster and Red Bull duopoly. Coca-Cola already tried its hand at energy drinks with products such as NOS and Full Throttle, which are now under Monster's management and account for less than 5% combined of the American energy-drink market. I don't see a real fight developing here.

Anders Bylund has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Monster Beverage. The Motley Fool has a disclosure policy.

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