Several Wall Street pros are jacking up their price targets for Zynga (ZNGA) on Thursday after the mobile gaming publisher put out another strong quarter. Revenue rose 27% to hit $265 million, exceeding the $240 million that it was targeting earlier this year for the period. Bookings fared even better, skyrocketing 64% to $359 million. Zynga's initial guidance was calling for just $325 million in bookings.
Every couple of years finds a new slate of drivers at Zynga. A decade ago, this was a Facebook play, as folks on the leading social networking site would be playing desktop versions of FarmVille, Mafia Wars, and other Zynga diversions. Just a few years ago, it was Zynga Poker and other casino-related titles fueling the excitement. These days, Zynga is primarily a smartphone and tablet app specialist -- a whopping 93% of its revenue is generated through mobile gameplay -- and its hot titles like Empires & Puzzles, CSR2, and the recently acquired Merge Dragons! are delivering the hearty double-digit growth.
The stock's return to favor is long overdue. Zynga hit six-year highs on Thursday.
Raising the bar
Zynga is boosting its full-year guidance, and analysts are also doing their fair share of lifting. Several Wall Street analysis companies are raising their price goals following Wednesday afternoon's impressive quarterly report.
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Four of the five analysts have bullish ratings on the stock, and even the neutral pro is offering up some encouraging comments. Jeff Cohen at Stephens raised his bookings estimates for this year and next year following the strong financials results. He sees all but one of Zynga's "forever franchises" -- games capable of generating north of $100 million per year and sustainable for five years -- firing on all cylinders.
There was also one analyst upgrade. Colin Sebastian at Baird lifted his rating from neutral to outperform. He sees the turnaround at Zynga working. Organic growth is improving and successful recent acquisitions are paying off, two factors that should make Zynga have less riding on new releases. He joins Mike Hickey at Benchmark in lifting his price target on the stock from $5 to what is now a Street high of $8.
Zynga is back. This is its strongest quarterly revenue growth in nearly four years, and it's building on the momentum it established in 2017 and 2018 with back-to-back years of revenue growth. You have to go all the way back to 2012 to find the last time that we've seen that happen, and it's probably not a coincidence that the springtime of 2012 was the last time that the shares were as high as they are right now.
The stock still has some big gains to make before it gets back to its 2011 IPO price of $10, but suddenly that goalpost doesn't seem unrealistic. It took time to get it right, but Zynga's finally back in the game.