Please ensure Javascript is enabled for purposes of website accessibility

3 Reasons Microsoft's New Folding Smartphone Could Be a Big Success

By David Jagielski - Updated Oct 7, 2019 at 5:20PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Surface Duo could be what finally puts the company on the map in the handheld market.

Microsoft (MSFT -1.39%) is a popular stock in the tech industry, yet it hasn't been a big player when it comes to the cellphone market.

Previously, the company failed miserably with its Windows phones, capturing little demand in a market that's been crowded with Android- and iOS-based phones. Its Lumia phones have been discontinued as consumers showed little interest in the tile-based interface that was modeled after Windows 8, which users hated and which had worse adoption numbers than Windows Vista

Presumably, Microsoft feels it has learned from those mistakes, because last week it announced some new products at its annual product event, including a folding phone. While it may seem like another long shot for the company to grab market share from Apple (AAPL -1.51%) and Alphabet (GOOGL -2.46%) (GOOG -2.27%), here are three reasons why Microsoft's new phone, the Surface Duo, could be a success.

A hand poised to answer an unknown caller on a smartphone


1. It has ditched Windows software for Android (sort of)

One of the biggest reasons Microsoft's Lumia phones failed was that there just weren't many apps for it as developers weren't convinced the market for Windows-based phones would be popular enough. With Apple's iOS being the dominant software at the time and Android on the rise, there would have been little motivation for developers to work on a third version of their apps that would work on Windows phones.

With the Android market having grown significantly and now having even more apps than iOS (2.7 million versus 2.2 million), the new Microsoft device isn't going to run into the same challenges its predecessors faced. However, Microsoft isn't ditching Windows entirely, as it did say that a Windows operating system would be incorporated into the software as well and that Microsoft software like Office would be available for the device. 

2. Size matters

One trend that's been clear over the years is that phones, or phablets, are getting bigger, and consumers are showing significant demand for them. The folding phone is the latest trend to hit the industry, and it could prove to be very popular.

It offers a balance between having a large screen and still being able to fit the device in your pocket, which is one of the things Microsoft promises as a feature of the phone, which has two screens that are 5.6 inches each. 

Samsung launched a folding phone earlier this year; however, it ran into issues with its screen, delaying its sales.

3. Surface-like functionality could be a difference-maker

Microsoft's Surface devices have been very popular among consumers, and they have been key to the company's impressive growth numbers. What has made the Surface so successful is its flexibility in being able to convert from a tablet to a laptop and its ability to run Microsoft Office apps and act like a normal laptop.

If the Microsoft devices can offer users more functionality than they're getting with their regular phones, it could be a game-changer and turn Microsoft into a big threat in the handheld market. Ultimately, that's going to depend on what its hybrid Windows/Android software is going to look like.

Key takeaway

Microsoft is expecting to have its folding phone available later this year, but no pricing was announced. The Duo has a lot of great features, and it could open up some great opportunities for Microsoft now that it won't be slowed down by an unpopular operating system.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. David Jagielski has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Apple, and Microsoft. The Motley Fool has the following options: short January 2020 $155 calls on Apple, long January 2020 $150 calls on Apple, short January 2020 $155 calls on Apple, long January 2020 $150 calls on Apple, and long January 2021 $85 calls on Microsoft. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Microsoft Corporation Stock Quote
Microsoft Corporation
$286.15 (-1.39%) $-4.02
Apple Inc. Stock Quote
Apple Inc.
$171.52 (-1.51%) $-2.63
Alphabet Inc. Stock Quote
Alphabet Inc.
$117.21 (-2.46%) $-2.96
Alphabet Inc. Stock Quote
Alphabet Inc.
$118.12 (-2.27%) $-2.74

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/19/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.