Please ensure Javascript is enabled for purposes of website accessibility
Free Article Join Over 1 Million Premium Members And Get More In-Depth Stock Guidance and Research

Microsoft Delays Surface Earbuds Launch

By Evan Niu, CFA - Nov 22, 2019 at 8:30AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The enterprise software giant needs more time to get the product right, according to hardware chief Panos Panay.

Much like fellow tech giant Google, Microsoft's ( MSFT -0.15% ) first foray into into true wireless earbuds will end up missing out on the 2019 holiday shopping season. Both Microsoft and the Alphabet subsidiary had recently unveiled new sets of true wireless earbuds, with Google's Pixel Buds 2 set to ship in spring 2020, while Microsoft had initially planned to ship its $249 Surface Earbuds before the year's end.

Prospective Surface Earbuds buyers are going to have to wait.

Hands taking Surface Earbuds out of carrying case

Image source: Microsoft.

Microsoft needs more time than it "planned on"

Microsoft hardware chief Panos Panay announced on social media that the launch of Surface Earbuds has been delayed until spring 2020, in order to give the enterprise software juggernaut more time to "get all the details right."

Surface Earbuds are Microsoft's attempt to challenge Apple ( AAPL -0.32% ) in the booming market for hearables, ear-worn wearable gadgets. Apple's AirPods essentially created the product category, which the Mac maker continues to dominate even if its market share has started to slip due to an onslaught of competition. After Microsoft unveiled the Surface Earbuds in early October, Apple subsequently released its AirPods Pro later that month at the same $249 price point.

AirPods Pro feature active noise cancellation (ANC) and can be customized for a better fit with different silicone ear tips. Surface Earbuds also come with interchangeable ear tips but lack ANC. Microsoft hopes to differentiate Surface Earbuds with deep integrations with the company's ubiquitous Office 365 productivity suite, allowing users to control PowerPoint presentations, check Outlook emails, or dictate Word documents, among other functions. (Microsoft also sells on-ear Surface Headphones that have adjustable ANC.)

Panay did not elaborate on why the product is being delayed. But considering the technical complexity of the integrations combined with the high stakes of a successful launch, Microsoft is wise to take its time. Launching an unfinished product prematurely would be a huge embarrassment, particularly since the earbuds represent Microsoft's first major foray into hearables.

The hearables market is booming

Within the broader wearables market, hearables have emerged as one of the fastest-growing subcategories. Hearables represented nearly half of the entire wearables market in the second quarter, up from around a quarter a year prior, according to IDC. More recently, Counterpoint Research estimated that hearables global unit volumes jumped 44% sequentially to 33 million units in the third quarter.

Microsoft wants a piece of that growth, and waiting a few more months won't derail its ambitions.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis – even one of our own – helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Microsoft Corporation Stock Quote
Microsoft Corporation
$330.08 (-0.15%) $0.51
Apple Inc. Stock Quote
Apple Inc.
$164.77 (-0.32%) $0.53

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 12/01/2021.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Our Most Popular Articles

Premium Investing Services

Invest better with the Motley Fool. Get stock recommendations, portfolio guidance, and more from the Motley Fool's premium services.