Please ensure Javascript is enabled for purposes of website accessibility

Sports Illustrated CBD Product Line to Debut

By Eric Volkman – Jan 31, 2020 at 7:44PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Professional athletics and the hemp by-product will make for an odd combination.

In a combination that would have been unthinkable even a few years ago, Sports Illustrated is getting into the cannabidiol (CBD) business. 

Authentic Brands Group, the privately held company that publishes the storied athletic magazine, announced Friday that the Sports Illustrated brand would grace a line of CBD-laced topicals. These products have been developed and produced by privately held Sentia Wellness, one of the better-known companies active in the CBD products space.

CBD oil vial with person holding dropper.

Image source: Getty Images.

Authentic said that the CBD products would be branded under both the Sports Illustrated and Sports Illustrated Swim names. The first product to go on the market will be a limited-edition "recovery cream," slated to become available this weekend. Authentic promises a full rollout later in 2020. It did not provide further details of the Sports Illustrated line.

CBD is cannabinoid that is prevalent in the hemp plant. It is purported to have a range of medicinal properties, although recent pronouncements from the Food and Drug Administration (FDA) have cast some doubt on these claims. Unlike the THC found in abundance in cannabis plants, CBD does not get a user high.

Sentia Wellness is a very young company, having been formed only last year. It was founded by people who were formerly employed by Cura Partners, a company that agreed to be acquired by Curaleaf (CURLF 1.42%) last May. Curaleaf recently said it believed the long-simmering acquisition would close in the very near future.

As a high-profile marijuana company, Curaleaf retails numerous CBD products at the dispensaries it owns. There was no indication whether or not it would carry any of the Sports Illustrated CBD products.

Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Curaleaf Holdings, Inc. Stock Quote
Curaleaf Holdings, Inc.
$5.01 (1.42%) $0.07

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/04/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.