This doesn't automatically mean restaurant chefs at Walt Disney World, Disneyland, or on Disney Cruise Lines have to serve the burgers, but the designation gives it a massive platform and is surely a blow to rival Beyond Meat (NASDAQ:BYND).
Beefing up theme park menus
There are over 460 eateries across all of Disney's U.S. properties and cruise ships, though not every one of them would be a venue to serve burgers. It still represents a huge opportunity for Impossible Foods to get its burgers in front of the hundreds of millions of new potential customers who visit Disney every year.
The theme park operator announced its intention to add plant-based meat alternatives in a company blog post last year, noting "Our guests have embraced our plant-based offerings at our parks around the globe." The items will be identified with a new leaf logo.
On Tuesday, CNN Business quoted Disneyland's Head Chef John State like the Impossible Burger's flexbility, saying, "It certainly has all the components we're looking for when it comes to flavor [and] texture. It's a big game changer."
Restaurants and foodservice outlets have become the focus of Impossible Foods and Beyond Meat's growth ambitions. Several fast food chains such as Burger King and Red Robin offer the Impossible Burger on their menus.