Please ensure Javascript is enabled for purposes of website accessibility

Adidas Is Using Space to Improve Its Boost Cushioning Technology

By John Ballard - Mar 4, 2020 at 2:14PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The German shoemaker believes space holds all the answers in its battle with the swoosh.

Adidas (ADDYY 3.40%) (ADDD.F 0.00%) found an answer to Nike's (NKE 4.38%) footwear supremacy in 2015 with the release of its Ultra Boost cushioning technology. Despite Nike's subsequent release of Epic React and Joyride, many sneakerheads still swear by Boost as the most comfortable cushion on the market, and Adidas is still seeking to stretch that perception.

To discover new ways to enhance its cushioning technology, the German footwear maker is going to conduct some experiments in space. It's sending Boost above the clouds aboard a SpaceX Falcon 9, according to a report from Florida Today

A white sneaker with the Adidas logo on the side.

Image source: Adidas.

High-tech foam

Adidas originally developed Boost using a thermoplastic polyurethane (TPU) from NASA. Thousands of individual foam pellets are fused together to make a mold. When the pellets are blown together, gravity is a crucial factor that helps settle the pellets into a final resting position. 

The goal of sending Boost to space is to find out what happens when there is no gravity in the production process. Adidas wants to see how the pellets move without gravity in hopes that they can learn how to improve manufacturing methods and Boost's performance.

This comes after Nike released its Joyride cushioning technology last year, which is like Boost in that it uses thousands of tiny beads to conform to the shape of your foot. 

In the most recent quarter, Nike posted sales growth of 5% on a currency-neutral basis in North America. Adidas reported growth in North America of 10%, although that was down from 18% in the same period the year before. These two athletic juggernauts are sweating it out over beads and pellets, and the competition is still heating up to win share of an athletic apparel market worth over $300 billion. 

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

adidas AG Stock Quote
adidas AG
ADDYY
$94.83 (3.40%) $3.12
adidas AG Stock Quote
adidas AG
ADDD.F
$181.25 (0.00%) $0.00
NIKE, Inc. Stock Quote
NIKE, Inc.
NKE
$112.94 (4.38%) $4.74

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
332%
 
S&P 500 Returns
118%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.