Please ensure Javascript is enabled for purposes of website accessibility

Activision Blizzard’s New 'Call of Duty' Battle Royale Reaches 15 Million Players in First Four Days

By John Ballard - Mar 16, 2020 at 8:58AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The release was perfect timing with many people staying indoors.

Activision Blizzard (ATVI 0.91%) is back again with its own take on the popular battle royale genre. Call of Duty: Warzone was released on Tuesday, March 10, and as of March 13, the game had been downloaded 15 million times, according to a post on Twitter by the official Call of Duty account. 

Warzone is free to play, which should help the player base continue to grow in the short term. While that means Activision won't be making money as players download the game, it should position Activision to have a large player base it can potentially monetize with virtual content as the year progresses.

Screenshot of gameplay from Activision's Call of Duty: Warzone video game.

Image source: Activision Blizzard.

The Call of Duty franchise is more popular than ever

Releasing a new game that is getting millions of people engaged shows why Activision Blizzard could be a good investment in both the short and long term. The global economy is essentially shut down to curb the spread of the COVID-19 outbreak, so it's a huge advantage to be able to release a new game that still draws millions of customers who are stuck at home.

The Call of Duty franchise has a lot of momentum right now. Last fall, a new mobile version was released, which helped the Call of Duty player base more than double to 100 million players. Obviously, Warzone could increase that total in the coming months.

Across all the company's games, Activision Blizzard ended 2019 with more than 400 million players who represent "significant potential in monetization," CEO Bobby Kotick said on the fourth-quarter conference call. 

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Activision Blizzard, Inc. Stock Quote
Activision Blizzard, Inc.
ATVI
$78.57 (0.91%) $0.71

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
316%
 
S&P 500 Returns
112%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/03/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.