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A recession is a period of declining gross domestic product (GDP), and while there isn't a set-in-stone definition, it is generally defined as a sustained decline in GDP over two or more consecutive quarters.
Recessions aren't just about poor economic growth. They are often accompanied by several other characteristics -- widespread job losses, fewer available jobs, and more government relief (think stimulus payments and increased unemployment benefits).
A recession doesn't have to mean losses. While stock prices often fall, economic downturns historically create some of the best buying opportunities for long-term investors. The key is knowing where to put your money and, just as importantly, what to avoid.
The best recession investments generally share a common trait: they hold their value because demand for what they sell doesn't disappear when the economy contracts. Here's where to focus.
S&P 500 index funds are one of the most reliable recession investments for long-term investors. By buying an index fund, you're effectively betting on the long-term success of American business, and over any extended period, that's been a bet that paid off. Even investors who bought at the worst possible moment in 2007, right at the market's peak before the financial crisis, achieved a 524% total return over the following 18 years.
Companies that sell everyday essentials -- groceries, household goods, personal care products -- tend to maintain revenue during recessions because demand for these products is largely non-negotiable. Procter & Gamble, Costco, and Kroger are well-known examples of consumer staples stocks that have weathered the storm before.
Electric, water, and gas utilities are among the most defensive investments available. Consumers don't stop paying their power bills during a recession, so revenue remains relatively predictable. Utilities stocks also tend to pay consistent dividends, providing income even when share prices dip.
People get sick regardless of economic conditions. Pharmaceutical companies, medical device makers, and health insurers all benefit from this non-discretionary demand. Johnson & Johnson, UnitedHealth Group, and Abbott Laboratories are among the sector's most financially durable names.
High-quality dividend stocks deserve special attention during recessions. Even when a stock's price falls, the dividend keeps paying, which cushions paper losses and reduces the pressure to sell at the wrong time. Companies that have maintained and grown their dividends through multiple recessions, often called Dividend Kings, tend to be among the most financially resilient businesses available.
When economic uncertainty rises, investors flood into government bonds, pushing prices up. Treasuries, particularly longer-duration ones, have historically delivered strong returns during recessions, even as stocks fell. For most individual investors, a Treasury bond ETF is the simplest way to get this exposure.
A recession is a good time to avoid speculating, especially on stocks that have taken the worst beating. Weaker companies often go bankrupt during recessions, and while stocks that have fallen by 80%, 90%, or even more might seem like bargains, they are usually cheap for a reason. Just remember -- a broken business at an excellent price is still a broken business.
That said, the most important thing isn't necessarily what not to invest in, but rather which behaviors to avoid. Specifically:
Knowing what to buy is only half the equation. During recessions, stocks can be highly volatile, which makes the way you invest just as important as what you choose.
Rather than putting a large sum to work all at once, consider dollar-cost averaging -- investing fixed amounts at regular intervals regardless of where prices are. This approach means you'll naturally buy more shares when prices are lower and fewer when they're higher, reducing the risk of poor timing without requiring you to predict the market's direction.
Long-term investors who put money to work during a recession have done pretty well over time. Looking at data from three modern recessions -- the Great Recession from 2008-09, the recession in 2001 fueled by the dot-com crash and the 9/11 attacks, and the 1990-91 recession that followed a long economic expansion in the 1980s -- you might be surprised at the long-term results, even if investors' timing wasn't perfect.
Obviously, if you invest at the market's lowest point during a recession, you're likely going to do quite well over time. However, one thing investors should realize is that trying to time the market is almost always a losing battle. There's no crystal ball that can tell you when the market will bottom. In other words, you are probably not going to invest at the absolutely perfect time.
But you don't have to. Even if you had invested in an S&P 500 index fund at the worst possible moment in 2007 -- the market's peak before the financial crisis began -- you would have achieved a 524% total return in the roughly 18-year period through the end of 2025.
Not all recessions hit every sector equally. The 2008-2009 downturn devastated bank stocks while utilities held up relatively well. A genuinely diversified portfolio, spread across defensive sectors, bonds, and potentially international holdings, limits the damage any single area can do to your overall returns.
Maintaining a mix of stocks and bonds is particularly important here, since bonds tend to appreciate as investors seek safety, often offsetting equity losses during the worst of a downturn.
The best approach to recession investing isn't dramatically different from good investing in any environment: focus on quality businesses, hold for the long term, and don't let short-term volatility push you into bad decisions. The difference during a recession is that opportunities to buy strong businesses at favorable prices tend to be more abundant, and more fleeting.