Please ensure Javascript is enabled for purposes of website accessibility

Amazon's Twitch Helping Artists Make Money During the Pandemic

By Donna Fuscaldo - Mar 24, 2020 at 3:15PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The platform has partnered with Bandsintown to give artists a simple way to earn some money doing live-streams while live performances are on hiatus.

With large gatherings of all kinds canceled, bars and restaurants shuttered, and the hundreds of millions of people practicing social distancing, artists who earn their money from live concerts and events are hurting.

So Amazon's (AMZN 3.58%) Twitch live-streaming platform is teaming up with Bandsintown, a platform that musicians use to promote their upcoming shows, to help those performers bring in some cash during the shutdown. 

Person streaming online.


Bandsintown and Twitch announced a partnership to enable musicians with more than 2,000 followers to access Twitch's monetization tools when streaming live events. Artists have to first create a Twitch Channel, which is free. 

Through Twitch, streamers earn money by accepting subscriptions from their viewers and offering Bits to Cheer, which are virtual goods viewers can purchase to Cheer in chat. The performers get a piece of that revenue. Bandsintown also said its fast-tracking the application process, which normally takes two to five business days.

"The increased effort to prevent the spread of COVID-19 has meant the cancellations of many concerts and festivals in the last weeks," wrote Bandsintown in a blog post.  "As fans of live music, all of us at Bandsintown bear a special responsibility to support artists during these difficult times." 

Late last week, Bandsintown launched the Bandsintown LIVE channel on Twitch with a 90-minute performance from Black Coffee, a DJ and electronic artist. That concert had 128,000 live views with more than 84,500 unique viewers. The company said nearly 5,000 people signed up to follow the channel on the first day it was active. 

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned, Inc. Stock Quote, Inc.
$116.46 (3.58%) $4.02

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/25/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.