Please ensure Javascript is enabled for purposes of website accessibility

Peloton Streams Live Studio Sessions Despite New York Coronavirus Lockdown

By Rhian Hunt - Mar 24, 2020 at 4:16PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The company has so far eluded live filming shutdowns in the Big Apple.

Citing the popularity of its live cycling classes and their positive effect on people's outlook and mental condition, Peloton Interactive (PTON -4.16%) continues to broadcast live with a limited crew despite the COVID-19 coronavirus pandemic. The live sessions are filmed in New York City, at the heart of one of the country's biggest outbreaks.

Governor Andrew Cuomo recently told all nonessential workers to stay home, but Peloton has managed to continue operating so far by claiming it's part of the exempted "news media."

A woman working out on a Peloton cycle.

Image source: Peloton Interactive.

The company's spin classes are most popular when people watching the streaming program can compete against the live leaderboard results of instructors, rather than just watching pre-recorded sessions, according to Peloton. Each live session is filmed with one instructor and a small supporting crew in an otherwise vacant studio.

Other companies offering live fitness streaming, such as Mirror Home Gym and FightCamp home boxing, classify themselves as nonessential, and have closed down their live filming operations in New York and California. These enterprises are relying on already filmed content to bridge the gap through coronavirus-related work closures.

Peloton has drawn censure from a few users over its decision to continue live filming, with some people noting that the process puts employees and instructors at risk. The company has recently taken several precautions to limit contact and potential spread of the virus, including cancellation and refunding of in-house treadmill installations. To make it easier for people to switch over to safely working out at home, it also started offering its exercise app free to new users for 90 days last Saturday.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Peloton Interactive, Inc. Stock Quote
Peloton Interactive, Inc.
$9.45 (-4.16%) $0.41

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/30/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.