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Why Upscale Retail Stocks Were Rising Today

By John Rosevear - Updated Apr 27, 2020 at 3:20PM

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Ralph Lauren, Tapestry, Urban Outfitters, and Williams-Sonoma were all up nicely on Monday.

What happened

Shares of several apparel and home-goods retail companies were rising on Monday amid growing optimism about the post-coronavirus future -- and after some new signs that consumers have continued to spend discretionary income online amid the pandemic.

Here's where things stood for these four upscale retailers as of 2:45 p.m. EDT on Monday, relative to their closing prices on Friday. 

  • Ralph Lauren (RL 1.17%) was up 9.1%.
  • Tapestry (TPR 0.98%), the parent company of Coach and other brands, was up 11.5%.
  • Urban Outfitters (URBN 2.14%) was up 6.8%.
  • Williams-Sonoma (WSM 1.68%) was up 7%.

So what

For investors focused on consumer-discretionary retail, apparel, home-goods, and luxury stocks, Monday was a good day for the group as a whole, likely for several related reasons. 

First and foremost, plans for reopening the U.S. economy are beginning to come into focus as COVID-19 cases seem to have peaked in several major metropolitan areas. In addition, there's a growing number of data points suggesting that consumers have continued to spend discretionary income online during the shutdown.

A sign outside a Ralph Lauren store in Paris.

How will luxury retailers fare when stores reopen? Investors seem optimistic. Image source: Ralph Lauren.

Among the latter, home-goods retailer Bed Bath & Beyond (BBBY -5.23%) said on Friday that its online sales have risen so much since mid-March -- about 85% -- that it has had to convert some of its shuttered stores to fulfillment centers, recalling hundreds of furloughed workers earlier than expected.

Both of the above factors, to varying degrees, are likely driving buyers' interest in these four stocks today. But for the record, we should mention that Deutsche Bank's Paul Trussell has published new notes on Ralph Lauren and Tapestry that may have influenced some investors' thinking on Monday.

  • Trussell cut his price target for Ralph Lauren to $79 from $92 while maintaining a hold rating on the shares. While he notes that the company has unique products that resonate with consumers and opportunities to expand into adjacent product segments, he thinks that the pandemic has shifted consumer focus away from higher-priced products and full-price stores, the primary factors in the company's success last year.
  • Trussell also cut his price target for Tapestry to $16 from $20 while keeping a hold rating on its shares. Ahead of the company's earnings report on April 30, he's modeling expectations of extended store closures followed by a gradual recovery in the first half of 2021, with a rebound in earnings growth later next year. Last week, Tapestry announced a series of cost-reduction actions, including layoffs, pay cuts, and furloughs. 

Now what

Investors in these companies are no doubt looking forward to upcoming earnings reports, in which they'll expect detailed updates from senior executives. As noted above, Tapestry will report on April 30, Urban Outfitters on May 19, Ralph Lauren on May 27, and while Williams-Sonoma hasn't yet announced a date, it typically reports in late May. 

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Stocks Mentioned

Tapestry, Inc. Stock Quote
Tapestry, Inc.
$30.82 (0.98%) $0.30
Urban Outfitters, Inc. Stock Quote
Urban Outfitters, Inc.
$19.06 (2.14%) $0.40
Ralph Lauren Corporation Stock Quote
Ralph Lauren Corporation
$90.70 (1.17%) $1.05
Williams-Sonoma, Inc. Stock Quote
Williams-Sonoma, Inc.
$112.81 (1.68%) $1.86
Bed Bath & Beyond Inc. Stock Quote
Bed Bath & Beyond Inc.
$4.71 (-5.23%) $0.26

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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