What happened

Shares of Urban Outfitters (NASDAQ:URBN) were rising on Thursday on growing investor optimism about the recovery of brick-and-mortar retailers as U.S. states continued to lift restrictions on travel.

As of 1:45 p.m. EDT, Urban Outfitters' shares were up about 4.2% from Wednesday's closing price.

So what

Urban Outfitters' shares didn't appear to be moving on any news or issues specific to the company. Instead, they were rising along with other brick-and-mortar retail stocks as investors appeared to be growing more optimistic about retailers' post-coronavirus prospects.

An Urban Outfitters store.

When will it reopen? Investors hope the answer is "soon." Image source: Urban Outfitters.

One possible driver: Kohl's (NYSE:KSS) said on Thursday that it has reopened its stores in four U.S. states, and that it plans to reopen in another 10 states next week. As of the end of next week, it said, a quarter of its approximately 1,200 stores will be open.

Kohl's said that its reopened stores will have limited hours and new rules intended to protect customers and employees from the virus. 

Other big names have begun reopening their locations in U.S. states that have lifted restrictions on movement, including: 

Now what

When will Urban Outfitters begin reopening stores? The company has yet to say, but investors can expect a full update in two weeks. Urban Outfitters will report its fiscal first-quarter earnings after the market closes on May 19. 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.