Grubhub's (NYSE:GRUB) stock recently popped after Uber (NYSE:UBER) reportedly approached the food delivery company with a buyout offer. The Wall Street Journal claims Uber is offering 1.9 shares of its own stock for each Grubhub share. At the end of the trading day on May 19, 1.9 shares of Uber were worth $63.46, which only represented a 10% premium to Grubhub's price of $57.43.

Grubhub's stock was trading in the mid-$40s before the news broke on May 12. Grubhub reportedly rejected Uber's initial offer, and the Journal claims Uber could raise its offer to 1.925 shares -- which would likely fall short of Grubhub's rumored demand for 2.15 shares.

A merger between Grubhub and Uber Eats, which both trail behind DoorDash in the U.S. food delivery market, makes strategic sense -- but how much higher can Uber possibly raise its offer?

A group of friends enjoy food delivered by Uber Eats.

Image source: Uber.

How much is Grubhub really worth?

Grubhub controlled 23% of the U.S. food delivery market in April, according to Second Measure, while Uber Eats held a 22% share. DoorDash controlled 45% of the market.

Grubhub is more profitable than Uber and DoorDash, but its growth in daily average grubs (meals), active diners, and gross food sales all decelerated sharply over the past year. Pricing pressure from its rivals and higher investments in R&D and marketing also throttled its bottom-line growth:

Growth (YOY)

Q1 2019

Q2 2019

Q3 2019

Q4 2019

Q1 2020

Daily average grubs






Active diners






Gross food sales












Adjusted EBITDA






Data source: GrubHub quarterly reports. YOY = year over year. 

Those dismal numbers explain why Grubhub has shed more than 40% of its value over the past two years. Grubhub didn't provide any revenue guidance for the second quarter, due to the COVID-19 crisis, but it expects its adjusted EBITDA to plunge 91% annually to $5 million. Analysts expect its revenue to rise 9% this year but for its adjusted earnings to dip into the red.

Grubhub currently has an enterprise value of $5.2 billion. That total includes $668 million in long-term debt. It currently has an EV/EBITDA ratio of 85 -- which represents its highest ratio since its IPO in 2014. However, its EV/revenue ratio of 4 has remained broadly stable over the past six years:

GRUB Chart

Source: YCharts.

In other words, Grubhub isn't too expensive relative to its annual sales, but it's extremely expensive relative to its profits. Moreover, Grubhub is no longer profitable on a GAAP basis, which includes stock-based compensation and other variable expenses. It posted a net loss of $33.4 million in the first quarter, compared to a profit of $6.9 million a year earlier.

Can Uber fix Grubhub's problems?

Uber Eats' adjusted EBITDA loss widened annually from $309 million to $313 million last quarter, accounting for nearly half of its total adjusted EBITDA loss of $612 million.

That loss, along with losses at its freight unit and other businesses, wiped out the Rides segment's adjusted EBITDA of $581 million. On a GAAP basis, Uber's net loss widened from $1 billion to $2.9 billion. It ended the quarter with $8.2 billion in cash and equivalents and $831 million in short-term investments.

A vehicle powered by Uber's driverless technology

Image source: Uber.

Uber could theoretically make a cash offer for Grubhub, but it would be a terrible financial move: it's still shouldering $5.7 billion in long-term debt and posting massive net losses every quarter. That's why Uber is reportedly pursuing an all-stock offer.

Uber, which has an enterprise value of $56.4 billion, ended last quarter with 1.72 million outstanding shares. Uber might issue additional shares to cover the purchase, which would dilute its current shares and boost its current EV/revenue ratio of 3.9.

The long-term benefits could outweigh the short-term stock dilution. The merged platform would cut costs by eliminating redundant services, boost its take rate per order, tighten its grip on restaurants, and ramp up the pressure on DoorDash. Uber's development of autonomous vehicles could also eventually reduce fees for itself, diners, and restaurants.

Uber's 1.9 share offer values Grubhub at about $5.7 billion. Grubhub's rumored demand for 2.15 Uber shares would value itself at about $6.5 billion, or $71.81 per share. Uber might eventually meet that offer, since it clearly needs to merge the two delivery platforms to counter DoorDash.

The road ahead

It won't be easy for Uber to seal this deal. Grubhub seems resistant to Uber's advances, and antitrust regulators could kill the merger. Nonetheless, uniting the two struggling platforms is a smart and necessary move that could stabilize the volatile food-delivery market.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.