What happened

Shares of Universal Display (NASDAQ:OLED) fell 27.4% in the first half of 2020, according to data from S&P Global Market Intelligence. The stock generally followed the market through the COVID-19 crisis, punctuated by two extra-sharp corrections in January and March.

So what

The technology researcher and materials reseller behind the organic light-emitting diode (OLED) screens found in many smartphones and high-end TV sets charged into 2020 on a full head of steam. The stock more than doubled in 2019 as OLED screens moved deeper into the mainstream and panel-making clients continued to expand their OLED manufacturing facilities.

The coronavirus crisis started throwing roadblocks in front of Universal Display in January when several Chinese panel factories and smartphone-building facilities were closed down due to virus concerns. Share prices fell 14.5% that month.

A young businessman watches a large red arrow crash down through the floor at his feet.

Image source: Getty Images.

The other shoe dropped when the Centers for Disease Control and Prevention issued safer-at-home guidance on March 16. The S&P 500 market index fell 11% that day while Universal Display took an 18% haircut.

Apart from these two events, Universal Display tracked closely alongside the broader market in the first half of 2020.

Now what

Many other smartphone component providers amplified the market's COVID-19 reaction, but not many dipped as low as the OLED specialist. Universal Display's huge gains in 2019 set the stock up for drastic corrections this year when the best-laid plans of mice and men were disrupted by a global health crisis.

That being said, the company's long-term prospects were never at risk, and the stock should rebound from these low prices in 2021 and beyond. This is a great time to buy shares of Universal Display.