Please ensure Javascript is enabled for purposes of website accessibility

Walmart Begins Transforming Its Parking Lots Into Drive-In Theaters Next Week

By Rich Duprey – Aug 5, 2020 at 11:06AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The movies will be free of charge, but a reservation is required.

After months of being cooped up with nothing to do, now the family can go out for a night at the movies at... Walmart (WMT 0.29%).

Running from Aug. 14 through Oct. 21, the retail behemoth will convert its store parking lots into drive-in movie theaters and will show a collection of 320 hit movies, including Black Panther, Wonder Woman, E.T., Cars, and The Lego Movie. The viewings will be free of charge, but reservations are required.

Artist rendering of Walmart drive-in theater

Image source: Walmart.

Come for the shopping, stay for the movie

Walmart chief customer officer Janey Whiteside said in a statement, "We recognize the challenges our customers and their families have faced over the last few months and we wanted to create an experience where they could come together safely to create new memories."

The initiative, though, may steal some of the momentum movie theater chains AMC Entertainment Holdings, Cinemark Holdings, and Regal were hoping to build as their movie houses are opening this month, too. 

The forced closure of theaters put their financial future at risk, and with Hollywood studios delaying or even abandoning the big screen altogether with some of their biggest movie debuts, a diversion such as Walmart's maneuver is likely unwanted. The few remaining actual drive-in theaters undoubtedly won't appreciate the competition, either.

While many have likely already seen the movies being shown, the drive-in experience may be a unique one if Walmart can pull it off as it gives families a chance to enjoy a film together while social distancing at the same time.

To reserve a parking spot for the drive-in showing, customers can visit beginning at 5 p.m. EDT tonight to choose a date and location for the viewing. Once reserved, the customer will receive a QR code to gain admission.

Rich Duprey has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Walmart Inc. Stock Quote
Walmart Inc.
$153.51 (0.29%) $0.44
Cinemark Holdings Stock Quote
Cinemark Holdings
$13.40 (-3.25%) $0.45
AMC Entertainment Holdings Stock Quote
AMC Entertainment Holdings
$7.33 (-2.40%) $0.18

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 11/28/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.