Roku (NASDAQ:ROKU) is getting in on the Black Friday action with a slate of discounted merchandise and services.
The centerpiece of this is a low-priced, limited-edition streaming player, the Roku SE. This $17 device will go on sale during the shopping holiday and run while supplies last at Walmart (NYSE:WMT).
Meanwhile, Roku is also knocking $15 off the price of its typically $39.99 Roku Premiere, which is positioned as an entry-level streaming product. That deal will be available from Nov. 20 to Nov. 30.
One rung up the ladder is the Roku Streaming Stick+, another portable model. It's going on sale during the same dates for $29.99, or $20 off its manufacturer's suggested retail price (MSRP).
After that is the Roku Ultra set-top box, discounted to $69.99 (the MSRP is $99.99, Roku says) across the same stretch as the Premiere and the Streaming Stick+.
Lastly, for those who consider audio to be of critical importance while watching TV, there's the Roku Streambar. From Nov. 20 to Nov. 30, this will cost $99.99, down from the MSRP of $129.99.
And finally, Roku is offering discounts for premium subscription offers purchased through its Roku Channel. Over 30 top-tier networks such as Showtime and Starz will be available at a price of $0.99 for the first two months of service; those deals will be offered from Nov. 26 until Nov. 30.
These days, nearly every consumer-facing company -- particularly in the tech sphere -- feels compelled to offer Black Friday deals. These steals should attract attention for Roku, and perhaps win the company some new customers.