What happened

Stocks of Canadian cannabis growers are moving higher Thursday, after some positive news was released. Shares of Aphria (NASDAQ:APHA) were up 17%, while those of HEXO (NYSE:HEXO) were up 16%, as of 11:45 a.m. EST. Aurora Cannabis (NYSE:ACB) is the laggard of the group, with shares 9% higher. 

So what

Aphria released fiscal second-quarter 2021 earnings Thursday morning, showing continued growing revenue, as well as adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA). Separately, HEXO and beverage giant Molson Coors (NYSE:TAP) said the companies' joint venture, Truss CBD USA, is preparing to launch a new beverage. 

marijuana bud in front of Canadian flag

Image source: Getty Images.

Now what

Aphria has had an active several months. In November 2020, the company closed on a $300 million acquisition of U.S. craft brewer SweetWater Brewing Company. Aphria chairman and CEO Irwin Simon called it a "significant step forward to build upon our existing foundation in cannabis." He added the company plans to strategically utilize SweetWater's existing distribution infrastructure "to accelerate Aphria's entry into the U.S. ahead of federal legalization of cannabis." 

Last month, the company announced a merger with fellow Canadian grower Tilray (NASDAQ:TLRY) to create one of the largest global cannabis companies. Simon will lead the newly combined company. 

Today, Aphria said its fiscal second quarter showed strong recreational cannabis sales, as well as a "solid start" for its international medical marijuana sales. Net cannabis revenue nearly doubled for the quarter compared to the year-ago period, and overall net revenue -- which also includes distribution and beverage revenue -- grew 33%. 

Shares in HEXO are reacting to a new product launch from the company's joint venture with Molson Coors. Truss CBD USA unveiled Veryvell, a new group of non-alcoholic, sparkling CBD drinks. HEXO says Truss Beverage Brands already has a top market position with Canadian consumers. The new line will be available in three flavors exclusively in Colorado, as the company says it plans to emulate the success in the United States. HEXO CEO and co-founder Sebastien St-Louis said in a statement, "We have near-term plans to invest additional capital in the USA to support Truss CBD USA," and that the company is currently in negotiations for partners outside of beverages. 

Aurora is a popular name with investors, and is likely trading in sympathy of the positive peer news. Trading volume exceeds the others in the industry, as seen on the one-year chart below. 

ACB 30-Day Average Daily Volume Chart

ACB 30-Day Average Daily Volume data by YCharts

Investors should know, however, that popularity isn't what drives investment gains. But it is a good sign for the overall sector when growth is reported in several areas. Looking into the underlying business results is how investors should decide which names to put their money in. 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.