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Why U.S. Fuel Cell Stocks Are Crashing

By Rich Smith - Updated Feb 17, 2021 at 1:52PM

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Norway is bringing competition in fuel cells.

What happened

For the second day in a row, shares of U.S.-based fuel cell stocks Plug Power (PLUG 1.16%), FuelCell Energy (FCEL 0.81%), and Bloom Energy (BE 2.75%) are in free fall, down 4.5%, 7.6%, and 8.7%, respectively, as of 12:10 p.m. EST. And yet, none of the above stocks has any real news to report today -- no analyst downgrades, no price target reductions, and no company specific news, either.

So why are U.S. fuel cell stocks down today? Ask Norway.

Map of Norway under a magnifying glass

Image source: Getty Images.

So what

Remember the commercial that General Motors (GM 1.70%) ran during "the big game" earlier this month? You know, the one with Will Ferrell throwing a fit over Norway selling more electric vehicles than America?

Well, it turns out battery-powered EVs aren't the only kind of clean energy that Norway is interested in beating America in. Earlier this morning, hydrogen economy enthusiast H2-View.com reported that Norway is also building its first large-scale fuel cell production facility -- a "gigafactory" that will churn out 1.2 gigawatts of fuel cells to power "hydrogen-powered ships and other heavy-duty installations."

Now what

It's not clear precisely how much of a threat this new facility poses to the existing businesses of Plug, FuelCell, or Bloom. But H2-View notes that Austrian engineering company AVL, a company possessing "150 patents within the fuel cell industry" has been enlisted to help with the effort.

This implies that Norway may have no need to license technology from Plug, FuelCell, or Bloom Energy. And with a planned operational start date of 2022, the competition for American fuel cell companies could be heating up soon.

Europe's plans to spend "hundreds of billions of euros in technologies enabling it to get a substantial share of its energy from hydrogen by 2050" was a big catalyst fueling Plug Power's sudden rise in stock price last year. When you consider that Norway is a local competitor that can be expected to compete aggressively for a share of these billions of euros, it's not surprising that investors in Plug, in FuelCell, and in Bloom Energy, too, are feeling a bit nervous today.

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Stocks Mentioned

Plug Power Inc. Stock Quote
Plug Power Inc.
PLUG
$16.64 (1.16%) $0.19
General Motors Company Stock Quote
General Motors Company
GM
$36.00 (1.70%) $0.60
FuelCell Energy, Inc. Stock Quote
FuelCell Energy, Inc.
FCEL
$3.73 (0.81%) $0.03
Bloom Energy Corporation Stock Quote
Bloom Energy Corporation
BE
$16.07 (2.75%) $0.43

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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