Investors Massively Underestimated Roku, But Is It too Late to Buy?

By Brian Stoffel and Brian Feroldi – Jul 6, 2021 at 7:00AM

NASDAQ: ROKU

Roku

Market Cap

$8B

Today's Change

(-10.29%) -$6.46

Current Price

$56.35

Price as of April 26, 2024, 4:00 p.m. ET

The platform is the key. But everyone knows that now. Here's why it probably doesn't matter.

When Roku (ROKU -10.29%) went public, many investors scoffed -- and rightfully so: Any company producing hardware can quickly be undercut by the competition. Without a sustainable advantage over tech and media giants, how could a plug-in dongle possibly be a good investment?

Those naysayers were wrong. The stock has returned over 1,700% since going public in 2017. The key: the build-out of an advertising platform that's raking in users, viewing hours, and ad dollars.

Motley Fool contributors Brian Stoffel and Brian Feroldi were among those doubters. In this June 28th video on their YouTube channel, they discuss that mistake, run the stock through the antifragile framework, and discuss if the stock is still a good investment today.

Brian Feroldi has no position in any of the stocks mentioned. Brian Stoffel has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Roku. The Motley Fool has a disclosure policy.