Please ensure Javascript is enabled for purposes of website accessibility

Google Unveils New Pixel Phone: 4 Must-See Takeaways

By Daniel Sparks – Aug 18, 2021 at 8:31AM

Key Points

  • The new Google smartphone is priced aggressively.
  • Management said hardware was a key growth driver of one of its business segments in Q2.
  • Hardware, however, is still a small business for Alphabet, relatively speaking.

Motley Fool Issues Rare “All In” Buy Alert

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The new Google Pixel device captures Alphabet's growing efforts in hardware.

Google parent Alphabet (GOOGL -1.02%) (GOOG -1.24%) announced a new smartphone on Tuesday: the Pixel 5a. The latest Pixel device rounds out the company's new smartphone lineup, as Google already teased its higher-end Pixel 6 and Pixel Pro earlier this month. 

The new, lower-priced phone has some exciting features and a nice look. But Alphabet investors shouldn't be fooled. Despite what may appear to be aggressive efforts from Alphabet to beef up its smartphone business, it's still a small part of the online search juggernaut's overall business. Alphabet is still, first and foremost, an advertising business.

Still, there's promise to Alphabet's hardware business. Let's take a look at the tech company's most recent Pixel product.

Google Pixel 5a smartphone

Google Pixel 5a smartphone. Image source: Alphabet.

1. It's affordable

The device will set back customers $449. This makes Pixel phones more accessible to consumers with smaller budgets. We don't know yet how much Google's recently announced Pixel 6 and 6 Pro will cost, but they're expected to be premium-priced devices.

2. It's feature-rich

There's a lot to like about the device. New key features include a dual-camera system, 5G-functionality, IP67 water and dust resistance, and one unique color: "Mostly Black," Google called it in a press release about the new device, "with forest green undertones and an olive-colored Power button." Of course, Google offers a case for the phone in four different colors so that users can personalize the device's look.

3. It's launching soon

Those who order the device first won't have to wait long to get their hands on the device. It ships next Thursday, Aug. 26.

4. Alphabet is still an advertising company

Despite Alphabet's ongoing hardware efforts, the company is still primarily an advertising business. Of the company's $61.9 billion in second-quarter consolidated revenue, just $6.6 billion came from the company's "Google other" segment. Hardware gets lumped into this segment, along with revenue from Google Play, YouTube, and other products and services. 

Though Alphabet's hardware business remains somewhat of a side-job compared to the company's thriving ad business, it's still a promising segment. Management said in the company's second-quarter earnings call that hardware was a key driver for the company's Google other segment, which saw revenue increase 29% year over year during the period.

As Alphabet CEO Sundar Pichai said in the company's second-quarter earnings call, "Pixel remains at the heart of that long-term strategy."

The nascent business is certainly worth keeping an eye on. But it has a long way to go before it starts moving the needle for the megacap company.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Daniel Sparks has no position in any of the stocks mentioned. His clients may own shares of the companies mentioned. The Motley Fool owns shares of and recommends Alphabet (A and C shares). The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Alphabet (A shares) Stock Quote
Alphabet (A shares)
$97.46 (-1.02%) $-1.00
Alphabet (C shares) Stock Quote
Alphabet (C shares)
$97.60 (-1.24%) $-1.22

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 11/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.