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Why Hexo Was Sinking on Thursday

By Eric Volkman – Aug 26, 2021 at 3:51PM

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A new arrival will soon enter the company's C-suite.

What happened

Investors weren't catching Hexo's (HEXO -1.19%) buzz on Thursday. The marijuana stock was down by over 6% in late afternoon trading, in an apparent reaction to the appointment of a new company executive.

So what

That new Hexo executive is Guillaume Jouët, who is taking the role of chief people and culture officer at the Canadian marijuana company. He will formally begin his tenure on Sept. 8.

A marijuana flower on fire.

Image source: Getty Images.

Jouët is a veteran who has served in top managerial positions across several segments of the wider consumer goods industry.

According to his LinkedIn page, his last major corporate stint was a nearly eight-year term as global chief human resources officer, chief sustainability and global communications officer at French food company Groupe Bel (makers of the Babybel and The Laughing Cow cheese products) that ended in December 2019. He has not previously worked in the marijuana industry.

In the press release trumpeting Jouët's appointment, Hexo said that he "will be a key member of our executive team as we continue to build out an intentional culture that is aligned with our corporate strategy."

Now what

Most likely, Hexo shares did not trade down on Jouët's capabilities and experience, which appear to be excellent and multifaceted.

Yet talented and seasoned executives tend to command high salaries, and Hexo is a chronic money loser. Compounding that, its shareholders just approved the company's roughly $733 million cash-and-stock acquisition of Canadian cannabis peer Redecan. Something like $416 million is to be paid in cash.

Eric Volkman has no position in any of the stocks mentioned. The Motley Fool recommends HEXO Corp. The Motley Fool has a disclosure policy.

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