Please ensure Javascript is enabled for purposes of website accessibility

Why Apple Stock Jumped to a New All-Time High Today

By Joe Tenebruso – Aug 30, 2021 at 6:38PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Investors may soon have 15 billion more reasons to buy the tech giant's shares.

What happened

Apple's (AAPL -2.54%) stock price climbed 3% to a record closing high of $153.12 on Monday, following an intriguing analyst report.

So what

Alphabet's (GOOGL -2.51%) (GOOG -2.56%) Google could pay Apple roughly $15 billion this year to retain its place as the default search option on iOS, according to Bernstein analyst Toni Sacconaghi. That's up from an estimated $10 billion in 2020. 

A person is pointing to an upwardly sloping stock chart.

Apple's shares popped on reports of a lucrative new deal with Google. Image source: Getty Images.

Sacconaghi posits that the deal with Google will boost Apple's services revenue growth by 8.5 percentage points -- and account for as much as 9% of the iPhone maker's gross profits in fiscal 2021.  

Now what 

It's not hard to see why Google would be willing to pay such large sums. Despite its efforts to diversify its business, advertising revenue still represents the lion's share of its profits. And while Google remains the dominant search engine in the U.S. and many other areas of the world, the last thing it wants to do is let rival Microsoft outbid it and claw back market share.

As for Apple, there's little to lose and much to gain. Google is clearly the most popular search engine, and the great majority of its users would probably choose Google for their search needs. Apple also lets its users choose among different search providers, such as Microsoft's Bing, if they prefer a different option. So for simply doing something most of its customers would do anyway, Apple reportedly earns billions of dollars of high-margin revenue.

The risk, however, is that regulators will move to block these payments to curb Google's ability to stifle competition. Yet for today, at least, investors appear to be taking a more optimistic view -- and are bidding Apple's shares up in kind.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool's board of directors. Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Apple, and Microsoft. The Motley Fool recommends the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool has a disclosure policy.

Stocks Mentioned

Apple Stock Quote
$142.91 (-2.54%) $-3.72
Alphabet Stock Quote
$96.98 (-2.51%) $-2.50
Alphabet Stock Quote
$97.31 (-2.56%) $-2.56

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.