Please ensure Javascript is enabled for purposes of website accessibility

Google Is About to Give Roku More to Worry About

By Tom Wilton – Aug 11, 2022 at 7:21AM

Key Points

  • Roku makes most of its money from its free, ad-supported streaming TV (FAST) service.
  • Reports indicate that Google is going to launch a FAST competitor.
  • Roku is experiencing a slowdown in advertiser spending.

Motley Fool Issues Rare “All In” Buy Alert

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Roku's moneymaker could soon face a big challenge.

Google Chromecast with Google TV (CGTV) is Alphabet's (GOOGL -2.63%) (GOOG -2.63%) smart TV product that lets users control and launch streaming apps from a single hub. It also ties in with Google Assistant, allowing users to quickly launch shows and ask for suggestions via the voice-controlled remote. According to several reports, Google plans to expand the device's functionality even further by adding 50 free-to-watch channels -- a move that is likely to put it in firmer competition with Roku (ROKU -7.09%).

A lot of Roku's money comes from FAST

With 61.3 million active users, Roku operates one of the most popular streaming platforms in the world, with a large part of its revenue coming from its free ad-supported streaming TV (FAST) service, The Roku Channel. It's a feature where owners of Roku streaming devices and Roku-equipped TV sets can catch classic shows, movies, and live news broadcasts across more than 270 channels -- all supported by marketing messages. Roku claims its FAST offering reaches more than 80 million U.S. households.

FAST has proven such a popular enterprise for Roku that it accounts for more of the company's revenue than hardware sales. Roku reported net revenue of $764 million in the second quarter, of which $673 million came from its platform business, which oversees its FAST operations. However, Roku has voiced caution about the near-term future.

Economic anxiety is beginning to show

According to many economists, there's an increased likelihood that the U.S. will find itself in a recession before the end of 2022. Such predictions follow a particularly bruising few years with COVID-19 triggering supply chain disruption and high rates of inflation. And though streaming operators saw a significant bump in viewing activity over the worst months of the pandemic, growth has since slowed across the sector.

In its second-quarter earnings, Roku told investors that growth has slowed, noting macroeconomic conditions have contributed to "a significant slowdown in TV advertising spend." The company said consumers are spending less, which has led to TV marketers reducing their spending on ad slots. Roku also posits that, with the economic landscape showing no signs of immediate improvement, growth for its platform operation will likely remain sluggish for a while.

A person and a dog on a couch. The person is holding a remote control.

Image source: Getty Images.

Enter the 300-pound gorilla

CGTV has long supported FAST programming, with support for apps such as Pluto TV and Tubi. And though the company has yet to confirm the details, Google's direct entry into FAST programming likely means the tech giant will also handle ad inventory and sales for the 50 channels.

Google operates one of the most successful ad exchanges in the world. Last year the company generated $256.7 billion in revenue, $209.5 billion of which came from its ad operations. And with regard to video advertising, YouTube contributed $28.8 billion in fiscal 2021.

Following Roku's Q2 earnings, the company's stock fell more than 20%. It's easy to imagine shareholders reacting in a similar manner should Google get into the FAST space anytime soon. Again, Roku's platform makes up the lion's share of its revenue. Google, on the other hand, has lots of other operations to help see it through an economic downturn.

Despite the challenges, Roku still has a significant user base, thanks to its operating system appearing on tens of millions of TVs and streaming sticks. It's reasonable to consider it will still hold its own no matter which other entrants get into the FAST space. But at a time when advertisers are spending less, competition from anywhere is going to test Roku. Stakeholders may want to take note of the possibility that its next challenge may come from an advertising behemoth.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Tom Wilton has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet (A shares), Alphabet (C shares), and Roku. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Alphabet Inc. Stock Quote
Alphabet Inc.
$97.42 (-2.63%) $-2.63
Alphabet Inc. Stock Quote
Alphabet Inc.
$98.09 (-2.63%) $-2.65
Roku Stock Quote
$56.78 (-7.09%) $-4.33

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/29/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.