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Snap's Stock Crashes as Apple's Policy Changes Crimp Advertiser Demand

Apple's policy changes make it harder for Snap to show targeted advertisements.

By Parkev Tatevosian, CFA – Oct 23, 2022 at 10:04AM EST

Snap's (SNAP +4.54%) stock crashed more than 20% on the day following its earnings announcement. The social media company is grappling with policy changes by Apple (AAPL +0.63%) that make it harder for it to sell targeted advertising.

Stock prices used were the afternoon prices of Oct. 20, 2022. The video was published on Oct. 22, 2022.

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About the Author

Parkev Tatevosian, CFA
A Fool since 2019, and a graduate of Cal State LA with a B.S. in Finance and M.A. in Economics. Parkev is an adjunct professor of Finance and enjoys reading about financial and economic history. You'll often find him writing about stocks in the consumer goods and technology sectors.
TMFParkev
X@TMFParkev

Parkev Tatevosian has positions in Apple. The Motley Fool has positions in and recommends Apple. The Motley Fool recommends the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool has a disclosure policy.

Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through fool.com/parkev, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.

Stocks Mentioned

Snap Stock Quote
Snap
NYSE: SNAP
$4.95
(+4.65%)+$0.22
Apple Stock Quote
Apple
NASDAQ: AAPL
$260.54
(+0.63%)+$1.64

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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