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Starbucks Launches a New Loyalty Program

Could NFTs be the future of loyalty programs?

By Travis Hoium and Jon Quast – Dec 12, 2022 at 12:19PM EST

Starbucks (SBUX +2.10%) has launched an NFT on the Polygon (MATIC +0.00%) blockchain and says it is seeing "unprecedented demand." Is this a fad or a way to fundamentally change loyalty for companies? Travis Hoium and Jon Quast discuss in the video below. 

*Stock prices used were the end-of-day prices of Dec. 6, 2022. The video was published on Dec. 12, 2022.

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Jon Quast has positions in Mastercard and Starbucks. Travis Hoium has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Mastercard, Polygon, Starbucks, and Visa. The Motley Fool recommends the following options: short January 2023 $92.50 puts on Starbucks. The Motley Fool has a disclosure policy.

Stocks Mentioned

Starbucks Stock Quote
Starbucks
NASDAQ: SBUX
$97.21
(+2.10%)+$2.00
Mastercard Stock Quote
Mastercard
NYSE: MA
$507.12
(+1.77%)+$8.84
Visa Stock Quote
Visa
NYSE: V
$308.78
(+2.06%)+$6.23

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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