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Google Is Facing the Innovator's Dilemma

Artificial intelligence creates a new kind of challenge for Google and its parent company, Alphabet.

By Travis Hoium – Jan 20, 2023 at 11:08AM EST

Alphabet (GOOG 0.20%) has built one of the world's best businesses with Google Search, but it's facing a new challenge. Artificial intelligence products like ChatGPT can take a request and give a direct answer, potentially replacing some of the use cases for search. Travis Hoium explains why this is what's known as an innovator's dilemma.

*Stock prices used were end of day prices of Jan. 18, 2023. The video was published on Jan. 20, 2023.

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Travis Hoium has positions in Alphabet. The Motley Fool has positions in and recommends Alphabet and Microsoft. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool. 

Stocks Mentioned

Alphabet Stock Quote
Alphabet
NASDAQ: GOOG
$315.72
(-0.20%)-$0.65
Microsoft Stock Quote
Microsoft
NASDAQ: MSFT
$370.82
(-0.60%)-$2.25
Alphabet Stock Quote
Alphabet
NASDAQ: GOOGL
$317.18
(-0.41%)-$1.31

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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