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Southwest Airlines Stock Plunges 16% in 16 Days

The longtime industry leader is struggling mightily as demand moderates and costs remain too high.

By Adam Levine-Weinberg Jul 29, 2023 at 8:18AM EST

Key Points

  • Southwest Airlines stock plummeted 16% between July 11 and July 27.
  • Demand is softening compared to 2022, while unit costs remain far above pre-pandemic levels.
  • Southwest Airlines doesn't have a good enough plan to fix its profitability woes.

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