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Peloton's NBA Deal Is Another Big Step Forward

Peloton is becoming a lot more than a bike company.

By Travis Hoium – Oct 22, 2023 at 11:30AM EST

Peloton (PTON +3.50%) continues to execute its strategy to provide more streaming services to users. But now it's partnering with the NBA to bring NBA League Pass to the platform. 

In this video, Travis Hoium covers why the new entertainment hub on Peloton devices could add more value for very little cost for Peloton. Now, bikes, treadmills, and rowers can be used as entertainment devices for long workouts, an innovative solution that will add more value to the fitness company's products. 

*Stock prices used were end-of-day prices of Oct. 18, 2023. The video was published on Oct. 20, 2023.

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Travis Hoium has positions in Peloton Interactive and Walt Disney. The Motley Fool has positions in and recommends Lululemon Athletica, Netflix, Peloton Interactive, and Walt Disney. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool. 

Stocks Mentioned

Peloton Interactive Stock Quote
Peloton Interactive
NASDAQ: PTON
$5.03
(+3.50%)+$0.17
Walt Disney Stock Quote
Walt Disney
NYSE: DIS
$103.94
(+0.87%)+$0.90
Netflix Stock Quote
Netflix
NASDAQ: NFLX
$107.88
(+0.16%)+$0.17
Lululemon Athletica Inc. Stock Quote
Lululemon Athletica Inc.
NASDAQ: LULU
$162.94
(+0.12%)+$0.20

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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