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Chasing yield isn't the secret.
In this video, Motley Fool contributor Jason Hall breaks down a little-known way to find the best dividend stocks, using long-term winners Mastercard (MA -0.16%) and Starbucks (SBUX 0.62%) along with surprising lesser performers Coca-Cola (KO -0.24%) and Verizon Communications (VZ 0.58%) to show how this strategy works.
*Stock prices used were from the afternoon of Feb. 5, 2024. The video was published on Feb. 12, 2024.
Jason Hall is a contributing Motley Fool stock market analyst with more than a decade of experience writing about dividend and long-term investing. He has been with the company since 2012 and previously spent over 10 years in technical sales in the printing and information services industry. Jason also founded and operated a small food manufacturing business.
Jason Hall has positions in Mastercard and Starbucks. The Motley Fool has positions in and recommends Mastercard and Starbucks. The Motley Fool recommends Verizon Communications and recommends the following options: long January 2025 $370 calls on Mastercard and short January 2025 $380 calls on Mastercard. The Motley Fool has a disclosure policy. Jason Hall is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.
Stocks Mentioned
*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
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