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When you look behind the headlines, these announcements make a lot of sense.
In this video, I will talk about the recent SoFi Technologies' (SOFI 3.69%) partnership with the NBA and explain why it targets sports deals such as this one and the SoFi Stadium one worth $600 million.
*Stock prices used were from the trading day of Feb. 20, 2024. The video was published on Feb. 22, 2024.
Neil Rozenbaum has positions in SoFi Technologies. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. Neil is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
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