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Target Circle could drive more loyalty and expand the company's same-day shipping.
Target (TGT 2.94%) announced a new membership program recently that puts it in direct competition with Amazon (AMZN 3.97%) and Costco (COST 2.65%). It could be a way to increase loyalty and spending among Target's best customers.
In this video, Travis Hoium shows why this is a great move for the retailer.
*Stock prices used were end-of-day prices of March 8, 2024. The video was published on March 11, 2024.
Travis Hoium is a contributing Motley Fool Stock Market Analyst covering solar energy, technology, and growth stocks. Prior to The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a B.S. in Mechanical Engineering from The University of Minnesota and a M.B.A. from The Carlson School of Management at the University of Minnesota. When he’s not thinking about stocks, he spends time with his wife and three kids, and periodically competes in half-Ironman races.
John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Travis Hoium has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon, Costco Wholesale, Target, and Walmart. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.
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*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
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