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Spotify's Secret to Turning Fans Into (Lucrative) Superfans

A new growth product could be on the way for Spotify.

By Travis Hoium – Jan 29, 2025 at 9:15AM EST

Spotify (SPOT 1.98%) has driven revenue growth by adding subscribers and raising prices, but it may now lean into price tiers for superfans. In this video, Travis Hoium explains how that will help drive Spotify's revenue and profits to new heights.

*Stock prices used were end-of-day prices of Jan. 28, 2025. The video was published on Jan. 28, 2025.

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Travis Hoium has positions in Alphabet and Spotify Technology. The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, Spotify Technology, and Universal Music Group. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

Stocks Mentioned

Spotify Technology Stock Quote
Spotify Technology
NYSE: SPOT
$418.69
(-2.04%)-$8.74
Apple Stock Quote
Apple
NASDAQ: AAPL
$292.61
(+1.80%)+$5.17
Alphabet Stock Quote
Alphabet
NASDAQ: GOOGL
$399.12
(+0.28%)+$1.13
Amazon Stock Quote
Amazon
NASDAQ: AMZN
$272.49
(+0.49%)+$1.32
Alphabet Stock Quote
Alphabet
NASDAQ: GOOG
$395.85
(+0.14%)+$0.55
Universal Music Group Stock Quote
Universal Music Group
OTC: UMGNF
$23.25
(+4.07%)+$0.91

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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