The consumer space is starting to rebound, and now could be a good time to pick up some stocks in the sector as they begin to gain momentum. Let's look at two soaring stocks to buy now.
1. Amazon: An e-commerce and cloud giant
Amazon's (AMZN 1.52%) stock has rallied nicely off last spring's lows, and the stock looks well set up for 2026. Despite tariffs and shaken consumer confidence, consumer spending remains robust, and Amazon has also been seeing strong operating leverage in its e-commerce operations.
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This could be seen in its Q3 results, when its North American revenue climbed 11% while its adjusted operating income soared 28%.
NASDAQ: AMZN
Key Data Points
This operating leverage is largely coming from the company's investment in robotics and artificial intelligence (AI), which is helping make its operations more efficient and reducing costs. The company is the leading manufacturer and operator of robots in the world, deploying more than 1 million in its fulfillment centers. These robots are becoming increasingly complex, and are now run by its Deepfleet AI model. It's also using AI throughout its business to help speed up deliveries and become more efficient.
On top of that, Amazon is starting to see revenue accelerate in its cloud computing business, Amazon Web Services (AWS). It recently built a huge data center facility for Anthropic that should drive revenue growth in 2026, and it also recently signed a large seven-year, $38 billion deal with OpenAI. The company is also continuing to ramp up its capital expenditures (capex) to try to meet the growing demand for its cloud services to help build and run AI models and apps.
Despite its nice rebound from its lows, Amazon's stock is still attractively valued, trading at a discount to big retail peers. It currently has a forward price-to-earnings (P/E) ratio of approximately 25 times analyst estimates compared to over 40 times for both Walmart (WMT +1.49%) and Costco (COST +1.10%), despite having stronger retail revenue and earnings growth.
Between its e-commerce operating leverage, accelerating cloud computing revenue growth, and attractive valuation, I wouldn't hesitate to buy Amazon stock at current levels.
2. Philip Morris International: A smoke-free portfolio is driving growth
Philip Morris International (PM +3.04%) had a strong 2025, with its stock up more than 33%, and it's already off to a good start in 2026, with its stock up more than 8%, as of this writing. However, the stock still looks like an attractive buy at current levels.
NYSE: PM
Key Data Points
The company has an advantage among its tobacco peers because it does not sell cigarettes in the U.S. market, where smoking is rapidly declining. Its international volumes tend to be steadier, while it also benefits from strong pricing power to drive growth. However, the U.S. is actually a big focus for the company, just not with cigarettes.
The company's nicotine pouch brand Zyn has become a big seller in the U.S. and a huge growth driver for the company. Last quarter, its U.S. shipments surged 37%, while its retail sales volumes soared 39%.
Meanwhile, the company has bought back the U.S. rights to its heated tobacco Iqos product and is currently testing it in select U.S. markets. It will look for a broader launch after it receives FDA approval for its newer Iqos Iluma device. Iqos has been a strong performer in international markets, particularly Japan and Europe, and has also started to gain traction in other international markets.
The best thing about Philip Morris' smoke-free portfolio is that both Zyn and Iqos carry much higher unit economics than traditional cigarettes. This is helping drive both revenue growth and gross margin expansion. With the stock trading at 19 times 2026 analyst estimates and a price/earnings-to-growth (PEG) ratio under 0.7 (below 1 is considered undervalued), I would not hesitate to buy the stock.
