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The Surprising Reason Nvidia Looks Recession-Proof in 2026

The AI leader is insulated from the machinations of the consumer-level economy.

By Jeremy Bowman Jan 23, 2026 at 5:45PM EST

Key Points

  • While there are concerns about an AI bubble, most industry-level indicators show that AI spending will accelerate this year.
  • The labor market remains weak and some consumer-facing companies are struggling.
  • Nvidia CEO Jensen Huang believes AI is at a tipping point.

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