We are at the start of earnings season kicking off in earnest, and Amazon (AMZN 0.60%) investors are ready to get a fresh update on how the business is performing. Shares were up only 5% in 2025, but as of Jan. 27 they had climbed 6% in 2026.
Should you act quickly and buy this "Magnificent Seven" stock before it reports financials after the markets close on Feb. 5?
Image source: Amazon.
I expect Amazon to report strong financial performance for Q4 2025, continuing a trend of upbeat results. The company's earnings per share, for instance, have exceeded Wall Street estimates in 12 straight quarters.
However, the smartest investors should be interested in buying Amazon shares regardless of the fact that its earnings report is coming up. This is one of the most dominant businesses in the world with an impressive position in various industries, like e-commerce, streaming entertainment, digital advertising, and cloud computing.
Amazon is also investing aggressively to develop the technical infrastructure needed to cater to the surging artificial intelligence demand that it's seeing.
NASDAQ: AMZN
Key Data Points
It helps that shares trade at a reasonable valuation right now. Investors can buy the stock at a near-10-year low enterprise value-to-earnings before interest and taxes multiple of 32.7. Perhaps it's time to act with a sense of urgency and consider adding Amazon to your portfolio.
