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In this video, Motley Fool contributor Jason Hall breaks down why even the smartest people in history have lost big sums investing in stocks. He also uses Amazon (AMZN +3.23%) and Coca-Cola (KO +0.02%) to break down why having a stomach for volatility is so important to finding -- and holding -- big winners.

*Stock prices used were from the Morning of May 8, 2026. The video was published on May 11, 2026.

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About the Author

Jason Hall
Jason Hall is a contributing Motley Fool stock market analyst with more than a decade of experience writing about dividend stocks and long-term investing. He has been with the company since 2012 and previously spent over 10 years in technical sales in the printing and information services industry. Jason also founded and operated a small food manufacturing business.
TMFVelvetHammer
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Jason Hall has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon. The Motley Fool has a disclosure policy. Jason Hall is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

Stocks Mentioned

Coca-Cola Stock Quote
Coca-Cola
NYSE: KO
$82.65
(+0.02%)+$0.02
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---% Avg Return
Amazon Stock Quote
Amazon
NASDAQ: AMZN
$240.14
(+3.20%)+$7.45

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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