Why should late-night DJs get to offer all the dedications? This article goes out to newcomers to the investing arena, to people who've freed up some cash to invest, and to those who understand that our rebounding stock market presents them with a rare and exciting opportunity.

If you're ready to invest, you may be wondering which stocks to start with among the thousands traded on Wall Street. You could take the easy (and quite reasonable) route, and invest in a broad-market index fund. Even investing great Warren Buffett believes that most people are better off following that strategy.

But to aim even higher, you may want to put some or all of your money into individual stocks. And in my opinion, healthy dividend payers could be the best place to start your search. Many have dividends that are considered safe, and it's not hard to find them.

Start with reliability
To look for the cream of the crop in the dividend world, take a gander at Standard & Poor's list of Dividend Aristocrats. (My colleague Joe Magyer offers some other excellent dividend-seeking tips.)

The Aristocrats are S&P 500 companies that have increased their dividends every year for at least 25 years. These two Aristocrats might make a particularly good fit for your portfolio, in light of their appealing dividend growth rates:


Recent Dividend Yield

5-Year Average Annual Dividend Growth Rate

Emerson Electric



Abbott Labs (NYSE:ABT)



Source: Motley Fool CAPS.

And here are seven more significant dividend payers to consider, all with sizable yields and/or solid five-year average annual dividend growth rates. One, Clorox, is also a Dividend Aristocrat.


Recent Dividend Yield

5-Year Average Annual
Dividend Growth Rate




General Electric (NYSE:GE)









Vodafone (NYSE:VOD)



Pfizer (NYSE:PFE)






Source: Motley Fool CAPS.
*Includes the effect of a recent dividend cut.

When evaluating dividend payers, consider more than just the current yield. A company offering a yield of 5% might seem more attractive than one of seemingly equal quality paying 3%. But if the former company features irregular and anemic dividend increases, while the latter has averaged 12% annual hikes, that 3% will become more than a 5% effective yield for you in just a few years. And over 10 or 20 years, that accumulation could really pack a punch.

What makes dividends so important?
It's not exactly a secret: Dividends accounted for 41% of the S&P 500's return between 1926 and 2006. And according to Ned Davis Research, between January 1972 and April 2009 (a period that included booms and busts), dividend payers returned 7.8% annually, crushing the 0.7% annual return of stingier stocks.

Even if their stock stalls, healthy, growing companies will keep paying you their dividend. During 2008, many companies -- such as Abbott Labs, Qualcomm, and General Mills -- actually increased their dividends.

The two Aristocrats and seven bonus companies I've listed for you aren't formal recommendations -- just good starting points for your own due diligence. Nor are they the only dividend candidates for your portfolio.

We'd love to introduce you to other ideas, along with some valuable lessons in dividend investing, with a free 30-day trial of our Motley Fool Income Investor advisory service. On average, its picks are beating the market handily, even as they offer an average current yield of more than 4%, with a bunch paying more than 7%. Click here to learn more about the free 30-day trial (there's no obligation to subscribe).

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This article was originally published on May 23, 2009. It has been updated.

Longtime Fool contributor Selena Maranjian owns shares of Paychex, Emerson Electric, and General Electric. Intel, Paychex, and Pfizer are Motley Fool Inside Value picks. Motley Fool Options recommended buying calls on Intel. Clorox, Emerson Electric, and Paychex are Motley Fool Income Investor selections. The Motley Fool is Fools writing for Fools.