Not just the long-suffering fans of the Chicago Cubs will be watching tonight's final game of the National League Championship Series against the Florida Marlins. That's right, a win by the Cubbies would have the team playing in the World Series for the first time since 1945.
Of course, team owner Tribune
But there are other corporate boosters hoping the Cubs win tonight for a chance to overcome history, cursed goats, and the American League favorites.
For starters, Fox
While the Cubbies going up against either the New York Yankees or the Boston Red Sox will produce stellar ratings, it would be a significant gap down in public interest if the obscure Marlins should represent the National League.
So a Cubs win means that sponsors like Sprint
The Cubs fell apart last night on the short side of "Take Me Out to the Ballgame," so now the corporate heavies are singing:
Root, root, root for the Cubbies,
If they don't win it's a financial shame.
'Cause it's one, two, three strikes you're out,
In the ole ratings game.
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