Campbell, world leader in soup production and one of America's top food firms, has announced plans to market an organic tomato juice, made without pesticides. The 46-ounce bottles will bear a suggested retail price of $2.69, compared to $1.99 for the same amount of regular Campbell tomato juice.
If the new juice is well received by consumers, we can expect more such products to follow from Campbell and probably other major food makers as well, such as Kraft
Organic foods have slowly but surely made their way into the refrigerators and pantry shelves of America. Witness the phenomenal growth of such firms as Whole Foods Market
According to a Food Navigator article, more than 10% of Americans are eating organic foods, while more than half of us have tried them. Price remains a barrier for many, but as demand and supply grow, prices are likely to drop.
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